Senior Media Activation Director
23 hours ago
**About Essence:
Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, HP, Target, Viber, method, Tesco Mobile and the Financial Times. The agency is more than 540 people strong, manages over $700MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Chicago, Singapore, Tokyo, Shanghai and Sydney. Part of GroupM, Essence is majority owned by WPP, the world’s leading communications services group.
**About the role
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.
**Some of the things we’d like you to do **_: _**
- Lead in Media Activation business development, support client onboarding and in the creation,, roll out, and adherence of best practices across channels
- Serve as point of escalation for Media Activation across client account teams
- Identify new platforms, partners & integrations, evaluate these (and existing platforms) over time and maintain a POV here
- Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a display expert
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
- Gain a strategic understanding of the client’s business and KPIs, and how campaign optimization meet those KPIs
- Support the Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
- Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
- Thoughtfully craft career development plans for your reports and contribute to the development of training materials for the department
- Manage a team of 2-5 direct reports, a larger team of up to 12
**A bit about yourself**:
- An experienced and exceptionally talented individual, you will be passionate about digital media and have a desire to be at the cutting edge of online advertising.
- At least 10 years of working experience within a digital-centric role with a track record of leadership and business growth
- Strong understanding of the digital landscape, suppliers and technology
- Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context
- Demonstrate the ability to present your strategic recommendations to external/internal clients
- Eager to learn new concepts and challenge the existing business framework
- Highly developed interpersonal, team building and relationship management skills
- Demonstrated experience in senior stakeholder relationship building and management
- Proven capability in building, developing and mentoring people and teams
- Past experience in managing profitability in the context of agreed scope of work
- Experience in setting work quality standards and consistently delivering against them
**What you can expect from Essence:
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
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