Senior Marketing Director

2 weeks ago

Singapore PIF CAPITAL (S) PTE. LTD. Full time

**About Our Company**
PIF (Pay-It-Forward) Capital is the premier capital resources platform in Asia for entrepreneurs. Our services include business training, advisory, investment and public-listing development. Our business units include:
Entrepreneurs' Community - To lead, guide, mentor, coach and train entrepreneurs in growing their businesses. Community benefits include a multitude of events, courses and advisory services.
Management Consulting - From management consulting to corporate advisory, we work hand-in-hand with entrepreneurs on business transformation and corporate strategy so as to attract investors, business partnerships and talents.
Sell-side Advisory - We support entrepreneurs in investor-matching opportunities from angel investors to institutional funders, venture capitalists and investment bankers.
Buy-side Investment - We focus on investing our resources and expertise in selected businesses. As such, the chosen entrepreneurs are guided, mentored, coached and trained to grow from entrepreneurs to investors. [Company Confidential] also has an investor club where selected projects are shown to buy-side UHNWs, funds, family offices and others.

**About the Role**
We are looking to hire a Marketing Director who will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company seminars, conferences, trade shows, and major events.

**Responsibilities**:

- Overseeing the marketing department.
- Evaluating and developing our marketing strategy and marketing plans, overseeing GDN, SEO, Social Media, Outbrain and other marketing tools.
- Skilled in lead generation through marketing funnels, lead generation tools.
- Planning, directing, and coordinating events, communications, PR, marketing efforts.
- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.

**Requirements**:

- Bachelor’s degree in business, marketing, communications, or related field
- Experience in marketing and running a marketing team, with at least 7+ years for Sr. Marketing Manager and 10+ years for Marketing Director.
- Strong copywriting skills (both Mandarin and English, additional language is a bonus)
- Proven ability to manage budgets.
- Experience with digital marketing forms such as social media, content marketing, SEO, GDN, Facebook Ads, Outbrain etc.
- Design and copywriting skills in both CN and EN will be looked upon favourably.

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