Fashion PR Lead

Company Description
**At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.**

**Job Description**:
As Fashion PR Lead, you contribute to added customer value, a strong brand and increased sales by being responsible of Fashion PR & Showroom development. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

Together with the Regional and Sales Market PR & Communications team, you build and maintain relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom Team. You set tactics by planning, executing and following up locally and globally planned PR & communications activities in accordance with H&M values, standards, policies and procedures.

**FASHION PR AND SHOWROOM STRATEGY & TACTICS**
- Build Sales Market tactics for Fashion PR and Showroom, together with the PR & Communications Manager, based on insights regarding customer, brand, media & competitive landscape
- Responsible for local fashion PR activities together with the Showroom Team
- Overall responsible for fashion press releases and content, incl. proof reading and translations
- Driving SEO PR campaigns and reclaim link strategy

**MEDIA RELATIONS**
- Maintain and develop an in-depth knowledge of the local media landscape including good relations with most important media.
- Responsible for communicating H&M messages externally and internally, together with HO and the Communications Manager

**SHOWROOM**
- Responsible for driving overall showroom tactics, including plan, execute and follow up.
- Ensure showroom project management

**AGENCY COLLABORATION**
- Ensure effective agency collaboration and results, together with PR & Communications Manager, if applicable

**NETWORKING & RELATIONSHIP BUILDING**
- You act as a brand ambassador for H&M
- Identify, maintain and develop a network on a Sales Market level with the appropriate fashion journalists, stylists, influencers, celebrities and other opinion leaders.

**FOLLOW UP & COLLABORATION**
- You follow up on goals and objectives connected to project responsibility, showing the connection to added customer value and selling when possible.
- Ensuring relevant follow up of press clippings together with the Showroom Team
- Responsible of leading the Showroom & PR coordinators effectively
- Ensures a close collaboration with the Influencer Specialist to maximize synergies between paid and earned relationships

**Qualifications**:

- A formal education within Communication &/or Marketing is meriting - if not, at least 5 years of working experience in relevant roles.
- You have a strategic and analytical mindset with strong planning and prioritizing skills
- You understand synergies between owned, paid & earned media.
- You have excellent communication skills. Knowledge in other languages is meriting.
- You are an excellent relationship builder.
- Fluent in Microsoft Office - Word, Powerpoint and Excel.
- You have experience in working successfully within PR and retail, meriting if within Sales Market country.
- You have proven track results in optimizing PR plans to local needs.
- You have experience from working with fashion stakeholders, positioning brands within fashion while maintaining commerciality and a customer focused communication.
- You have experience in working with showrooms.
- You have experience in collaborating with agencies.
- You know how to create results by leading others.
- Meriting with competence within digital/tech and omni ways of working.

Additional Information