Senior Brand Executive

5 days ago

Singapore MANDOM CORPORATION (SINGAPORE) PRIVATE LIMITED Full time

**About us**

Founded in 1927, Mandom Corporation is a Japanese manufacturer and distributor of consumer products. From hair wax, cosmetics to shampoo, there is something for everyone to meet their daily needs. Some of the brands under our belt are: GATSBY, LUCIDO-L, Moist Diane and Heroine Make. As a company which focuses on Oyakudachi (dedication to service), we strive to provide the best quality products at affordable prices to consumers.

**What to expect**

As the Senior Brand Executive for our Skincare business, you will be in charge of executing the brand management tasks for 2 of our core brands, namely Bifesta and Saborino.

You will play a key role in helping to achieve the set brand KPIs and bring the brands to its next stage of growth. At the same time, you will also have the opportunity to better understand the internal workings of the Fast Moving Consumer Goods (FMCG) industry.

**You will be in charge of**:

- Develop campaign communications and run integrated marketing plans for the assigned portfolios (Ladies Skincare) to drive brand growth through marketing/digital marketing/trade activities/events etc
- Support in developing and implementing overall brand-level marketing related initiatives (new and current launches - through campaigns/digital marketing etc) by working with relevant external partners/principals to ensure campaign timelines are on track and met
- Responsible for conceiving and promoting new and innovative growth campaigns for the brands
- Build and execute online and offline marketing initiatives to achieve the company’s business development objectives
- Develop distribution channels and meet trade buyers occasionally to discuss business plan growth
- Support sales team with any requested below-the-line materials to bring maximum awareness, store visibility and exposure for promotions specific to channels
- Work and coordinate with external agencies on promoters, sampling activation, events and logistics arrangement to execute trade activities etc
- Manage all operational aspects of assigned brands (which includes inventory management and maintaining given budget to monitor ROI)Attend to other ad-hoc duties assigned by immediate supervisor

**Who we are looking for**
- Relevant Bachelor’s degree, preferably in Marketing, Business Administration, Communications and New Media or related discipline
- 1 to 2 years of experience in product management, formulating marketing strategies and executing marketing campaigns; preferably in the FMCG industry (Beauty and Personal Care)
- 1 to 2 years of experience in events planning and handling the full spectrum of marketing campaigns preferred
- Possesses a strong passion for skincare
- Prior experience working with marketing/brand agencies will be an advantage
- Understands brand marketing, consumer behavior and able to identify market trends using data analytics
- Possesses strong analytical skills, good interpersonal, communication and writing skills
- Has a keen sense for details and aesthetics
- A motivated team-player who is creative, meticulous, resourceful and is able to work independentl
- Able to deliver within tight deadlines
- Able to work in a fast-paced environment

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