Digital Marketing Specialist Apac

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.
- We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
- We are the leader in science-based technology which elevates the standard of care for consumers.
- We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
- We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
- We put our people first and believe personal development drives business development.
- We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.
As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.
Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

**Job Description**:
Cynosure is seeking a Digital Marketer, for the APAC region, supporting some of our core strategic markets including SEA & ANZ. Ideally the position will be based out of Singapore working from home initially, then transition into a hybrid work-from-home and office based role. Once we have established the Singapore office it is expected that this role will spend 3 days per week in the office and 2 days per week working from home.
As a digital marketer, you consider yourself creative, data-obsessed and an audience-first thinker. Not only do you understand the opportunity that lives within the digital space, but you are also passionate about it With in-depth knowledge of major digital, social and reporting platforms, this role will merge your command of content creation and digital marketing with more traditional offline marketing initiatives.
You will be responsible for building the foundations and driving performance across the connected digital experiences and customer journey. You will work closely with the Director of Marketing APAC and the Marketing Managers across the APAC region to build a ONE APAC approach to ensure representation across all markets in the region.
This role is responsible for managing the full-suite of digital strategies across our B2B (Healthcare Practitioners), B2C (Patients) and content marketing initiatives in conjunction with agency support. The role will also be responsible for all tracking implementation, reporting, and multi-channel optimization recommendations.
The job holder will also manage lead journey projects, notably the automation of the journey from Social (owned, earned and paid) to CRM (Marketo) to Salesforce (Cynoforce) thereby truly creating an ecosystem of performance marketing and conversion to give Cynosure APAC a competitive advantage. This person will also consistently translate data and performance metrics into clear and digestible recommendations for optimization, with KPIs always at the top of mind.
The role also includes assisting the Director Marketing APAC with offline APAC marketing programs and initiatives. These duties may including updating team trackers and schedules, event management, seeking new award and PR opportunities, preparing offline activations.

**Duties and Responsibilities**:

- Serves as a key digital marketing contact in APAC responsible for understanding local performance marketing nuances and insights
- Work with county level markets to ensure accurate and regular multi market representation
- Create content for owned organic channels and be responsible for community management
- Build seamless lead journeys through various digital marketing touchpoints
- Define KPIs per campaign and funnel-stage to meet company goals
- Keep laser-focus on analytics and in-depth analysis of segment and channel performance in relation to KPIs, and the ability to summarize these find