Global F1 Partnership Activation Mgr
23 hours ago
This role will take ownership of key components of PEP’s new Global F1 Partnership. This role will take ownership of races (specifically those races in the East - China, Singapore, Australian, Japan, S Korea, etc) + be the key activation lead on the partnership (specifically Sting Energy brand) driving strategic & operational integration between the platform and the brand.
- Lead & own strategic integration of the partnership/platform with the #1 PEP anchor brand - Sting Energy
- Lead development & execution of all Sting in-built sponsorship rights & assets
- Lead execution of 8x key tentpole F1 moments/events (in the East) + deep partnership with Markets/Bottlers across the 8x Race Locations
- Lead delivery of Meaningul Food & Drink Experiences (MFDE’s) across these events in partnerhip with Global & Local AFH teams
- Lead delivery of best in class execution of PEP’s corporate event & hospitality programme across these events to facilitate & drive business relationships
**1.**Key Skills/Experience Required**
- Identify any differentiating expertise required for success in the role.- Experience in managing & nurturing highly strategic relationships with biggest sports & entertainment rights holders in the world (e.g. UEFA, FIFA)- Experience in managing large scale experiential events (real world & virtual)- Experience in managing large indirect teams (agencies and freelancers associated with scale experiential events)- Strong understanding of sports industry landscape
**2.**Differentiating Competencies Required**
- Abiity to navigate matrix organization at its most complex (multiple brands, multiple global teams, all regional teams, 100+ global markets)
- Very strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal channels
- Comfort and courage to take calculated risks, deal with high ambiguity and operate in the grey
- Ability to quickly establish rapport, credibility, trust, and respect, with peers, team members and senior executives
- Resilience in the pursuit of objectives, willingness to take on new challenges and work to resolve issues
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