Group Marketing Director

12 years exp

**Roles & Responsibilities**

**Who we are**:
PIF Capital is a One stop Capital Resource Platform to Fast-Track Growth Developer for SMEs. Our vision is to build A+ Companies & Capital Entrepreneur, to grow & corporatize SMEs to maximise their business valuation

We are looking for an experienced Leader to lead our dynamic Marketing Department for PIF Capital, your role is critical in in our Marketing team due to our rapid business expansion activities.

Critical Competencies / Critical Success Factors

We are seeking a high calibre modern-day marketing professional to join our team as Marketing Director, who will be responsible for the overall marketing plans and strategy for PIF Capital. You will lead a team of talented marketeers that encompasses digital marketing, brand marketing, corporate communications, product marketing, events marketing and channel partnerships. Your goal includes strengthening the brand, creating differentiation through data driven insights, increasing user acquisition and engagement and driving top of mind awareness of PIF across the region.

**Key Accountabilities**:

- Bachelor’s degree in any discipline with minimum 12+ years proven experience in Marketing with a minimum of 5 years at a senior level managing a regional marketing team. technology, events and regional experience is a plus.
- Demonstrated experience in managing Brand Strategy, Digital Marketing, Corporate Communications, User Acquisition, Engagement and Retention.
- Strong business acumen and quick ability to interpret and comprehend complex solutions and markets
- Strong communication skills both written and verbal. Able to understand and synthesize complicated scenarios and output easy to understand, effective strategies. Great storytelling is a must - both for our brand as well as our internal communications.
- Persuasive, collaborative - able to work across multiple stakeholders and influence drive brand-right implementation.
- Great at building and maintaining relationships across cultural and geographic boundaries, fostering an environment of mutual respect, understanding, and trust.
- Strategic and creative thinking - ability to create innovative marketing plans and see them through to execution.
- Entrepreneurial spirit - willingness to challenge the status quo and move quickly to test and learn new strategies and tactics. This also relates to a level of resourcefulness and proven ability to do a lot with a little.
- Proven leadership and expertise with effective team building skills and conflict resolution management.
- Highly organized, hands on and able to multitask and manage multiple projects and competing priorities without sacrificing accuracy or efficiency.
- Team leader & player with unquestioned integrity and high standards in the work you do.
- Comfortable with ambiguity - we're a fast-growing business and there's always unchartered territories, which is part of the fun. You should be comfortable with it and understand that not everything is 100% defined all the time
- Lead the PIF marketing team in the development of PIF’s marketing strategy, plans and roadmap, and own the execution of the plan.
- Develop compelling value propositions that drive distinct competitive advantages for existing and new products/services, grow revenue as well as deepen relationships with existing customers.
- Lead in designing and implementing key tactics including thought leadership, demand generation, digital marketing, PR and content marketing programs.\
- Participate in PIF quarterly and annual planning of company’s key objectives, providing Marketing insights reports, marketing budgets and presentations for DA Leadership
- Lead, empower and grow a high-performing, collaborative team of regional marketers across brand, partnerships, performance, communications and PR, content and product marketing, Drive the vision and oversee all efforts across these functions.
- Work closely with internal stakeholders across Business Development, Operations, Product and Technology to drive marketing objectives.
- Manage marketing partnerships including and not limited to pharmaceutical companies, financial institutions and healthcare organisations, to support, engage and drive key joint marketing initiatives for the region.
- Maintain a strong marketing organization and team culture that is consistent with PIF ’s values and best practices
**What we offer**:

- A comprehensive Salary package inclusive of Base + Incentives + Bonus + Employee's Share Rewards
- An extensive career development Fastrack management scheme
- Custom-made personal growth and development for every employee to achieve career goals.

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