(Senior) Marketing

**JOB SUMMARY
As the **(Senior) Marketing & Engagement Manager **, you will not be working alone. The company has a team of artistic talents that you can work closely with to produce the creatives and collaterals required. You will also be in close contact with various external vendors to design, coordinate and construct booths for the various events. You may also be working with branding, advertising, and marketing agencies to ideate and execute online and offline marketing campaigns to create the best-in-class customer engagement for our B2B customers.

As the **(Senior) Marketing & Engagement Manager, **you will also be working closely with the CEO and the senior management to bring to life the brand and marketing strategies that will drive our future success.

The **(Senior) Marketing & Engagement Manager **will be constantly challenged to roll-up their sleeves, analyse and interpret data, and optimise marketing spend against a wide variety of engagement metrics to ensure a desirable flow of quality of leads are generated for sales follow-up.

**JOB DUTIES**
- Own, research, design, implement, and coordinate a cohesive set of business-to-business (B2B) marketing strategies both online and offline to reach the intended persons.
- Put into practice a plan for measuring the effectiveness of various B2B marketing activities using various CRM tools.
- Put in place a well-defined CRM process and toolset to effectively track the leads lifecycle from reach to conversion.
- Tune and optimise website contents, social media posts, communication channel messages, advertising placements and affiliate engagements to ensure a steady stream of quality leads are generated.
- Organise roadshows, exhibitions and conferences at leading international industry events and filter out the promising leads.
- Monitor both online and offline campaign performance and effectiveness and iteratively tune and optimise the ROI across the marketing activities.
- Regularly review marketing materials and collaterals with the product managers and sales teams to ensure it stays relevant and up-to-date for the intended audience.
- Collaborate with the Creative Department and/or 3rd party design and marketing agencies to develop engaging and targeted web, social media, and communications channel content.
- Work closely with event organisers and 3rd party contractors to design, build, ship, assemble and tear-down booths across various industry exhibitions and conferences
- Build long-term sustainable relationships with key partners such as vendors, marketing agencies, advertising partners, affiliates, translators, and creative artists
- Stay updated with industry trends, market developments, and competitor activities. Conduct market research to identify new opportunities to engage with new leads in growth and frontier markets.
- Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.

**JOB REQUIREMENTS**
- Bachelor's Degree in marketing, finance, accounting, commerce, business & management studies, or related field.
- Over 8+ years of related work experience in a fast-paced marketing role with a proven track record of acquiring high value leads that drive sales growth.
- Ambitious and entrepreneurial, driven to work in a fast-paced, ever-changing environment, and comfortable organising & prioritising work independently.
- Deep knowledge of marketing-related business practices, including advertising, market research, CRM technology & processes, planning & budgeting and event planning.
- Outstanding written and verbal communication skills in both English and Mandarin Chinese; a great storyteller comfortable creating B2B client-ready materials across various channels.
- Successful track record in managing both physical events as well as digital and social media marketing.
- Experience in liaising with and managing key partners such as vendors, marketing agencies, advertising partners, affiliates, translators, and creative artists.
- An analytical thinker, comfortable using data to derive actionable insights.
- Excellent documentation skills in drafting clear and concise requirements and specifications when working alongside partners.
- Experience managing sizeable annual marketing budgets of a million USD and upwards.
- Willing to roll-up one’s sleeves and provide a hands-on help to team members.
- Strong time management skills, ability to meet tight deadlines and successfully juggle multiple projects simultaneously across several stakeholders.
- Willingness to travel and work with overseas partners and team members.