Head (Communications), Se Cdd

2 weeks ago

Singapore People's Association Full time

**What the role is**
- You will be part of the team that overseeing external and internal communications efforts in the GRC. You will work with a team of communications officers from Constituency Offices in your GRC to develop and implement a coordinated communications plan for the GRC’s initiatives. You will work closely with PA’s Communications Group to align the GRC’s communications efforts and amplify PA and Whole of Government (WOG) messages to various stakeholders. You will work with the Field Engagement Team in the GCD office in planning and driving sentiments gathering efforts through various networks and channels in the GRC Cluster.
- Work with the GRC’s Communications Officers to develop and drive the execution of the GRC’s communications strategy and ensure GRC’s communications efforts are compliant with PA’s communications policies, SOPs and guidelines.
- Work with Communications Officers and PA Communications Group to align with PA’s overall communications objectives and identify stories for publicity through various channels.
- Analyse communications reports from COs to identify and manage issues or leverage on communication opportunities to strengthen PA’s mission and brand in the community.
- Support media and social media campaigns for GRC-level communications initiatives and work with COs to amplify content and disseminate communications materials.
- Guide Communications Officers on drafting of public statements in response to queries form the media, where necessary, work with Communications Officers and PA Communications Group on crisis communications management
- Develop and sustain the GRC’s physical and digital networks with creative and engaging content
- Plan, implement, and drive sentiments gathering efforts through various networks and channels in the GRC Cluster to better understand residents’ fears, concerns, and aspirations so as to enable Government to be responsive, nimble and enhance improvements to policies, processes and communications.
- Collate, sense-make and analyse feedback trends to assess effectiveness of P-G and G-P strategies and make recommendations.
- Plan, strategise and implement sentiments gathering approaches and mechanisms to better understand changing social drivers, attitudes, and dynamics at the ground.
- Work with Communication Officers to plan and disseminate targeted G-P messages to specific resident segments and national campaigns to share important government policies and programmes with residents.
- Organise P-G/G-P related dialogues and discussions with grassroots leaders, volunteers and residents within the GRC, to gather feedback on national policies and support government agencies in their community engagement initiatives.

Work closely with Communications Officers and PA’s Communications Group to develop suitable learning programmes to strengthen the team’s capabilities.

**What you will be working on**

**What we are looking for

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