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Brand Ambassador

2 weeks ago

Singapore BENJAMIN BARKER AUST PTE. LTD. Full time

**Role Overview**

As a Brand Ambassador at BBRC, you are the face and voice of our store concept. BBRC is not just another retail store — it is a space where **curated Ivy and Americana menswear, utilitarian garments, niche running brands**, and accessories come together to form a unique lifestyle destination.

Your mission is to bring this concept to life on the shop floor by:

- Creating memorable customer experiences
- Educating customers about the brands and stories behind them
- Styling full looks that reflect our aesthetic
- Helping to build a loyal community around BBRC

This is a role for someone passionate about culture, fashion, and connecting with people.

**Key Responsibilities**

**Customer Experience & Styling**
- Provide personalised style advice and wardrobe curation for customers.
- Help customers explore new brands and silhouettes they may not know yet.
- Deliver a welcoming, club-like experience that sets BBRC apart from typical retail.
- Brand Storytelling & Education
- Learn and share the heritage, values, and design inspiration of each brand we carry.
- Be a walking representation of BBRC’s style and philosophy.
- Assist in visual merchandising to keep the store fresh and inspiring.

**Community & Engagement**
- Support in-store events, brand activations, and collaborations (e.g. running club meetups, trunk shows).
- Contribute ideas to engage BBRC’s growing community of like-minded customers.
- Occasionally feature in or assist with content for BBRC’s social media (styling tips, lookbooks).

**Feedback & Insights**
- Act as the “ears on the ground” — sharing what customers are asking for, what resonates, and what’s missing.
- Work closely with the store manager and brand experience manager to refine store offerings and service.

**Requirements**:

- Diploma or certificate in Fashion Merchandising, Design, or related field (preferred).
- Passionate about niche, curated fashion and open to continuous learning.
- Prior experience in fashion retail, customer-facing roles, or hospitality preferred.
- Passion for style and familiarity with menswear (Ivy, Americana, utilitarian, athleisure).
- Excellent interpersonal and communication skills — friendly, confident, and approachable.
- Ability to work collaboratively as part of a small, agile team.
- Strong attention to detail with a natural eye for styling and presentation.
- Open to learning and growing with the BBRC brand.

**Why This Role is Different**

Unlike a typical retail associate, BBRC Brand Ambassadors are:

- **Curators, not just sellers**— guiding customers through a unique mix of brands.
- **Community builders**— helping turn BBRC into a destination, not just a shop.
- **Storytellers**— connecting customers with the heritage and craftsmanship of our products.