Brand Strategy Lead

7 years exp

**Roles & Responsibilities**

**About Syfe**

Syfe is one of the fastest growing digital investment platforms in Singapore. We provide a holistic investment solution for retail users - from passively managed wealth portfolios which are personalized and diversified using proprietary algorithms to active trading of single stock securities. Our mission is to enable sophisticated investing at a low cost.

In July 2021, we closed a S$40 million Series B funding round led by Valar Ventures, just 9 months after raising Series A. Our existing investors followed on their original investment in a short time frame, which speaks volumes about our rapid growth and our future ahead. Moving forward, we will accelerate our expansion across geographies, launch new products and grow our team.

The Syfe team consists of industry experts from finance, e-commerce, and technology. We come from startups as well as large corporations. Excellence in execution is in our DNA. We aim to become Asia Pacific’s largest Digital Investment Platform by leveraging technology to provide a superior investing experience for our customers.

Press links - Bloomberg, Business Times, TechCrunch

**The Role**

Syfe is on the hunt for a Brand Strategy Lead who desires to be part of a rapidly growing organisation that prides itself on innovation and a strong culture of ownership.

The Brand Strategist will set a legacy in shaping the direction and execution of the Syfe brand as we expand our presence in markets across Asia-Pacific and enlarge our product suite. This is an opportunity to work on the foundational building blocks for the brand as it grows its reputation and reaches out to larger audiences across the region. You will play an instrumental role in rewiring and reimagining how Syfe communicates to its target audience in today’s context.

A key responsibility for the brand strategist is to work with data to gather, synthesize and articulate important insights which will inform how we develop and execute brand communications with precision, in support of Syfe’s commercial goals. You will be working with the creative talent in the team and our partners, to cultivate the best creative work that Syfe can deliver, in order to cut through the clutter in the marketplace.

**Responsibilities**
- Develop insightful, data-backed creative briefs that inspire the best, most creative work
- Lead the way in transforming the way we communicate to today and in the future
- Build rapport with stakeholders internal and external to gather the data you need
- Craft our differentiation strategy and keep it relevant for the audiences of tomorrow
- Create and safeguard guidelines that define our company’s voice both online and offline
- Design brand level and promotional campaigns for new products and markets
- Develop and maintain our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
**Qualifications**
- You have a keen understanding, and deep experience in brand communications
- You have worked on a wide range of brands and created market-leading campaigns and work that achieved positive results
- You are creative and aren’t afraid to innovate and be different
- You are able to simplify the most complex information, and distill it into a simple human truth
- You are willing to be challenged and react effectively to new information, opinions and direction
- You have a strong understanding of the full integrated marketing mix and is a digital native
- You have strong communication skills and are able to write, story tell and articulate your thoughts well
- You are able to work well with partners to deliver quality work

**Additional requirements**:

- Creative agency experienced preferred
- 7 - 10 years strategy experience

Syfe is the digital wealth manager for investors who expect more - greater transparency, smarter personalised portfolios, and better investment outcomes.

We combine proven investment strategies with game-changing technology to give investors globally diversified portfolios that are in sync with their personal risk profiles. Unlike traditional investment management, there are no high fees or hidden costs involved, so investors can be sure they are always earning the best possible return on their investment.

The Syfe Difference

Syfe’s investment methodology and algorithms are built on Nobel Prize-winning research and grounded in the deep expertise of our financial research team. Our investment philosophy is defined by ARI, our proprietary Automated Risk-managed Investment strategy.