Content Executive

1 week ago

Singapore EBB & FLOW PTE. LTD. Full time

Ebb & Flow is hiring

At **Ebb & Flow Group**, we don’t just serve up great food—we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we’re all about pushing boundaries to delight and satiate.

We’re looking for a dynamic and creative Content Executive to grow and elevate our concepts.

If you’re a social-native content creator who thrives on consumer trends, understands shifting behaviours, and knows how to translate them into engaging branded content — we want to hear from you. As part of the Content Team, you will support with planning, shooting, and editing videos across formats — from quick iPhone captures to polished productions. You’ll balance creativity with brand identity, ensuring that every piece of content feels both current and on-brand.

**What you’ll be doing**:
Social Media Content Creation & Production
- Support the planning, filming, and editing of video content across platforms (TikTok, Instagram Reels etc.) in partnership with the Marketing team and internal brand stakeholders
- Work hands-on with different devices — from iPhones to professional cameras — to capture compelling brand stories and behind-the-scenes moments
- Assist in storyboarding, shot lists, and on-ground content shoots
- Edit content into platform-optimised formats that are social-first and trend aligned
- Ensure all content adheres to brand guidelines while remaining fresh and engaging
- Monitor social media and cultural trends, suggesting new content ideas and creative directions
- Understand digital consumer behaviour and translate insights into content that sparks interest and drives engagement offline

**Team Support & Reporting**
- Partner closely with the Marketing team, brand stakeholders, designers, and external partners to ensure that content output supports broader campaign and business objectives
- Assist with reporting and analysis, administrative tasks, and provide assistance during activations, influencer engagements, or events when real-time content capture (e.g. Instagram Stories) is required Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of hands-on social media and content creation experience in F&B, lifestyle or retail preferred (internship or agency welcome)
- Fluent in English (written & spoken)
- Skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator, Premiere Pro or similar Perks and Benefits
- Medical & Dental Coverage - Birthday Leave
- Staff Discount across 8 outlets in Singapore
- Work-from-anywhere on Mondays

**Who You Are**
- A social-first creator with a passion for digital storytelling and building communities through content
- Adaptable, collaborative and organised with strong content planning skills
- Keeps a finger on the pulse of trends in food and culture, locally and abroad
- Comfortable with social media metrics and platforms such as Instagram, TikTok, Xiao Hong Shu etc, able to turn numbers into actionable insights
- Passion for building brands with soul and personality
- (Bonus) If you’ve run or have an interest in AI content tools and/or paid social media marketing

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