Senior Global Digital Marketing Specialist
6 days ago
Application Deadline:
- Location: Singapore, SG, 619264- Contract Type: Full-Time- Working Hours: 41- Employment Type: RegularAn exciting opportunity has arisen within a world's leading water technology company. We are seeking to appoint an experienced Senior Digital Marketing Specialist to join our friendly, inclusive and highly inspirational team. The position will report directly to the Senior Global Marketing Director based in Shanghai, China, and be part of the global marketing team in GRUNDFOS.
Your responsibility as a Senior Digital Marketing Specialist is to plan and execute digital activities in Emerging market (China, APAC, IMEA), generating customer engagement and digital leads. Driving global digital initiatives across regions. In close dialogue with your reporting line manager and in line with the global strategy, you will have the opportunity to execute and support Commercial Building Services Strategy in local adaptation (APAC), set the tone and position the brand on the regional & local level, produce engaging content and write high quality communication tailored for different audiences and mediums.
**Digital competences**
We expect you to be up to date on the latest trends and best practices in online marketing - including web, SEO/SEM, marketing automation, Marketo, EDM as well as social media for Facebook/LinkedIn/Wechat and display advertising. Additionally, you have great insight into current marketing tools and can deploy digital marketing campaigns from concept to execution. Moreover, it is a prerequisite, that you have experience in website editing and optimization as well as working in Adobe Creative Suite.
**Business acumen**
We expect that you have at least 3 years of experience in a digital marketing or communication role - preferably from a B2B company. You are used to grasping customer needs and know-how to transform them into messages and activities that can strengthen and drive the GRUNDFOS business. As part of the Global Marketing Team, you will regularly communicate with regional marketing/sales/group COE colleagues across the world.
**Personal Characteristics**
To succeed in this position, you will be able to work in a fast-paced environment, adhere to deadlines and think outside the box, while being agile and adaptable. You are a high performer, a strong networker, and possess solid coordination and planning skills. You will have a passion for learning new industry standards and research new and innovative marketing tools. You will work on multiple projects simultaneously in an autonomous, collaborative and outcome focused environment.
What we imagined that you have as a marketing professional is:
- A bachelor’s degree ideally in Marketing/Computer Science
- Solid knowledge of digital marketing techniques with a minimum of 5 years of experience in B2B digital marketing, including development of digital marketing platforms, planning and implementation of digital marketing campaigns, customer behaviour analysis, and data management
- Ability to analyze multiple sources of information to accurately define potential problems before moving to solutions
- Experience working with Chinese digital channels (Baidu, WeChat, etc.) is preferred
- Passion for social media and media intelligence, an entrepreneurial spirit, and the ability to quickly grasp technology concepts
- Strategic mindset - understand the big picture and translate into tactical initiatives
- Strong understanding of the marketing mix model (4Ps)
- Customer centric mindset and strong project management skills
- Strong sense of accountability and proactive approach
- Negotiating and influencing skills
- Good communication skills in Chinese and English
**Workplace**
You will work out of GRUNDFOS in Singapore
**Additional information**
**We are looking forward to hearing from you.**
**About Grundfos**
Grundfos is one of the world’s leading water technology companies with more than 19.000 employees in 60+ countries all over the world. Our skills commit us to pioneering solutions to the world’s water and climate challenges and improve the quality of life for people. We dare to do things that others cannot or dare not do, as we believe innovation is not only a business opportunity, but an obligation. And what really matters to us is not short term profit, but the impact we make. By becoming part of our united powerful team, you too can drive this change no matter your role.
**An inclusive team**
If you like the look of this job and know you can bring your skills to contribute to our purpose, please apply. We need and welcome professional people from all corners - however you identify and whatever your background is.
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