Avp / Vp, Marketing Manager, Dbs Foundation, Group Strategic Marketing and Communications

4 days ago

Singapore DBS Bank Full time

DBS Foundation Advocacy Campaigns* Develop cohesive year-long advocacy and engagement campaigns that elevate the visibility and impact of the DBS Foundation and its focus areas in our 6 key markets (Singapore, Hong Kong, Taiwan, China, India and Indonesia).* This includes holistic brand and marketing efforts for our signature platforms:

- Impact Beyond Awards, Dialogues and Summit* DBS Foundation Grant Programme* Portraits of Purpose (staff volunteerism)2. Brand Governance & Creative Integrity across the Region* Provide strategic marketing support for DBS Foundation programmes across key markets.* Share campaign frameworks, activation guides, and engagement tools that can be adapted and used locally.3. Content Development & Strategy
- Mange end-to-end Content life cycle - from Strategy formulation, Editorial calendarisation, to production of multi-format content (video, articles, social, digital).* Independently produce simple content pieces (e.g., articles, social posts, EDMs), while managing agencies or partners for more complex, large-scale productions (e.g., videos, campaigns, research reports).”r;* Ensure storytelling is consistent, resonant, and aligned with DBS Foundation’s voice and purpose.* Optimise, maintain, and publish content across digital platforms to meet annual performance targets and enhance audience engagement.* Maintain high standards of quality and consistency across all materials produced and published by the team.4. Events and Programme Marketing for all DBS Foundation Impact Programs, including signature platforms like Impact Beyond Dialogues and Summit* Collaborate with DBSF media and content leads (internal), and key program partners (external) to promote and amplify programs.* Lead marketing and audience engagement for flagship events such as the Impact Beyond Summit, Impact Beyond Dialogues, and other Foundation initiatives.* Support event marketing needs including pre-event publicity, on-ground branding, content capture and post-event amplification.5.
**Advertising Media Management**:

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