Apac Paid Media Transformation Manager

**Your Job**:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

We are seeking a strong **APAC Paid Media Transformation Manager **to create industry-leading paid media capabilities within Kimberly-Clark (K-C). Reporting into the Director, Digital, eCommerce, Data Analytics APAC, you will have the vision to shape the future of media strategy for K-C and drive it to become a key catalyst for business and marketing transformation.

You will be a member of the APAC Digital Centre of Excellence (DCOE) team and will serve as the key link in developing the strategy and seamless integration across paid, earned, shared, owned media and commerce to drive data driven marketing initiatives with K-C brand teams, digital teams, and media partners.

You will partner with internal and external stakeholders, to connect brand and retail media strategies/investments and increase the effectiveness of our ability to reach, engage and convert the consumers.

**Further Accountabilities Include but not limited to**:

- ** Lead APAC Paid Media Strategy** - Partner with regional sector team to translate category toolkit into a cohesive, regional-relevant paid media strategy, based on a strong handle of the local media landscape. Empower markets to adopt the new paid media planning process, connecting the paid efforts to owned/earned/shared channels seamlessly.
- ** Improve Paid Media Planning Process** - Standardize briefing and response template to ensure high quality output. Provide inputs to local teams in sharpening media briefs where needed. Add value to the process by checking, challenging and elevating the quality of agency response to brand marketers. Ensure media mandatories, guidelines and principles are followed by both the brand marketers and the media agency.
- ** Lead Centralization of Biddable Media Buying** - Partner with media agency for centralizing media buying execution. Drive test and learn agenda, continuously evaluate, and incorporate improvement opportunities to drive media performance. Scale the buying model to other countries where appropriate.
- ** Own strategic regional media partner relationship** - Build and develop strategic partnerships with key regional partners Google, Facebook, Byte Dance. Jointly develop regional business plans. Central point of contact for any escalation on these platforms; Work with emerging media owners and publishers to obtain preferential treatment, favourable deals, access to the best and newest products and other value-added services.

In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

**About Us**:
People have looked to **Kimberly-Clark** brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.
- Kimberly-Clark proudly leads the way in providing better care for a better world. _

**Led by Purpose. Driven by You.**

**About You**:
You’re driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You will have a deep understanding of APAC media landscape (online, offline), dynamics of major media publishers and other media parties across markets (ANZ, CN, KR, ASEAN, ID, IN).

With this, you bring forward solid experience across media within a CPG or media agency for planning and buying (min 10 years’ experience) together with experience in regional media management role and eCommerce in portal and out portal media platforms. Expertise in media performance measurement (MMM, Brand Uplift, etc.), tracking, and media dashboard.

Your exposure or experience across regional - Korea and China will be an advantage to allow a great understanding of the requirements of the role.

You will have experience in process or continuous improvement projects together with excellent inter-personal and communication skills which are necessary to maintain good working relationship with senior management and other functions within KC.

Your excellent written and verbal communications along with strong problem solving & influencing skills will support you in achieving your goals in this role.

You love what you do, especially wh