Sales & Marketing Executive

3 days ago

Geylang, Singapore EXPRESSIONS PTE. LTD. Full time

Expressions seeks a motivated Sales and Marketing Executive to drive sales growth, enhance brand visibility, and execute effective marketing strategies for our beauty salon business.

**Key Responsibilities**:
**Sales Strategy & Development**
- Develop and implement strategic sales plans to achieve business objectives.
- Identify and capitalize on new business opportunities, including potential clients and partnerships, to expand the customer base.
- Lead initiatives in lead generation, focusing on digital marketing and online sales techniques.
- Monitor and evaluate sales performance metrics to ensure targets are met or exceeded.
- Manage and respond to online enquiries to support customer acquisition and maintain a strong digital presence.

**Marketing Execution**:

- Plan, execute, and monitor marketing campaigns across various channels (online and offline)
- Communicate with influencers to enhance brand visibility and engage with target audiences.
- Manage and optimize the company’s website, including content updates and lead generation.
- Organize promotional events, product launches, and workshops to attract new customers and retain existing ones.

**Market Analysis**:

- Conduct market research to stay updated on industry trends, competitor activities, and customer preferences.
- Analyze market data to identify opportunities for business growth and areas for improvement.
- Provide insights and recommendations to senior management based on market analysis.

**Collaboration**:

- Work closely with the HR Operation & Sales team to align marketing strategies with sales goals.
- Collaborate with the beauty consultants to ensure consistent brand messaging and high service standards.
- Collaborate with the HR team, beauty consultants, and beauticians to coordinate marketing activities and strategies aimed at enhancing sales performance.

**Reporting & Budget Management**:

- Prepare regular reports on sales and marketing activities, performance, and ROI.
- Manage the marketing budget efficiently to maximize returns on investment.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in sales and marketing roles, preferabbly with retail marketing experience
- Strong understanding of digital marketing, including social media and content marketing.
- Preferred knowledge in using CapCut and/or Canva for content creation.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and as part of a team in a fast-paced environment.

**Job Types**: Full-time, Permanent

Pay: $3,500.00 - $4,500.00 per month

Schedule:

- Monday to Friday

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Sales & Marketing: 3 years (required)

Work Location: In person

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