Senior Manager, Loyalty

2 weeks ago

Central Singapore Emprego SG Full time

**Location**
- Singapore, Central Singapore**Job Type**
- Full Time**Salary**
- $10,000 - $20,000 Per Month**Date Posted**
- 53 minutes agoAdditional Details

**Job ID**
- 100622**Job Views**
- 1Roles & Responsibilities

This role is based in Singapore and will be part of the Growth team across SEA/HK/TW. The Growth team are driving subscription growth both sales, engagement and retention via our teams of performance marketing, CRM & Lifecycle specialists. As the Senior Manager, Loyalty & Partnerships, you will be responsible for building and executing a strategy to drive loyalty across the region.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

**Responsibilities**:

- Develop a data and insights driven strategy for Disney+ subscribers to recognize their loyalty to drive long-term growth and retention for the region
- Launch and manage the loyalty program working closely with CRM, partnerships and wider marketing teams across the region
- Regional lead for the Growth team on regional promotional retail partnerships defining best practice journeys to drive conversion, activation, engagement and retention.
- Forecast and track performance and identify optimisation opportunities to drive added value

Basic Qualifications:

- A Bachelor’s Degree in the relevant field
- Experience in an online/digital subscription or e-commerce business is preferable
- Deep understanding of consumer insights and digital trends
- Experience of defining and building customer journeys
- Experience in building/launching/maintaining loyalty schemes or customer propositions
- Experience in go to market launches / understanding of operational roll outs
- Experience working with external partners
- Passion for driving innovation and customer experience
- Confident in evaluating and analysing complex data
- Ability to identify opportunities and use data to make informed decisions
- Strong project management skills to meet deadlines
- Ability to developing compelling propositions
- Strong collaborator
- Ability to build business cases
- The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
- We are taking a responsible approach to creating environments that allow us to do what we do best - entertain and inform millions around the world. As part of our commitment to health and safety, COVID-19 vaccines are required for all newly hired employees in Singapore.Tags

senior

manager

loyalty

partnerships

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