SEO Specialist

Online furniture shopping has always been about filling a room with trending aesthetics. At Castlery, we're making it about creating a space to thrive in and be their best self.

We are looking for an experienced SEO Specialist to help scale our organic traffic, to drive sustainable growth outside of the typical marketing channels.

Do you enjoy working within an inspiring, transparent and flexible environment, having the autonomy to make an impact and strive for excellence, being part of a supportive and open-minded team who are thriving with meaning, clarity and curiosity?

**If the answer is YES, join us in our mission to open everyone's eyes to the spaces they already have—and the life that's yet to be lived in them.**

As we will continue to scale with our existing marketing channels for growth, we are looking to find new partners and channels for sustainable growth. As the **SEO Specialist**, you will take ownership of growing our new channels:

- **Perform keyword research and to develop keyword plans in **content optimization. Able to work with stakeholders in optimizing existing and new content
- **Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) **in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings.
- **Conduct regular technical SEO audits **and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings.
- **Conduct SEO audit (technical, on-page, and off-page) **on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building.
- **Integrate on-page and off-page SEO (link building) **with content marketing, social media marketing, and digital PR initiatives.
- **Analyze backlinks to brand and competitor sites **to identify outdated links, 404s, incorrect redirects, or opportunities for competitive improvement.
- **Identify backlink opportunities **and conduct outreach
- **Regularly track and monitor new and existing keyword ranking **positions and devise integrated marketing strategies to increase organic search rankings.
- **Perform competitive analysis to benchmark current SEO performance **against competitors and devise strategies to surpass competitors.
- **Keep up to date with the latest SEO trends, **search algorithm updates, and new SEO tools and best practices.
- **Analyse data and derive insights to grow the channel.** Comfortable reading between the numbers to find opportunities to expand the brand's presence online.

**The Perfect profile**:

- At least 3 years' experience in SEO (Onpage and Offpage)
- Experienced in using SEO tools such as Google Search Console and SEM Rush
- Testing sometimes mean failure, you are comfortable accepting the failures, learning from them and moving forward with better knowledge and approach
- Have capabilities in identifying and solving complex problems innovatively, and be proactive in finding resources and prioritization
- Strong interpersonal and communication skills, including experience working with a diverse group of individuals
- You will be curious and willing to dive deep into analysing data to drive insights. And share these insights with key stakeholders to influence decision and initiatives.
- You are comfortable gathering relevant data, making assumptions and decisions, measuring and validating assumptions in the channel operations.
- Prior experience in an SEO agency a plus
- Prior experience with home and living category and US markets a plus

**Benefits**

**Our first promise - the ride of a lifetime**

You will be joining the company in its most exciting phase, where we have proven our product market fit. With the growing online penetration of furniture, we will scale from 1 to 100. You will witness the rapid scaling of our customers and organization.

**The second promise - a good place to work**

We are building a company that puts people as the company's core strategy for success. It's our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.
- We deeply value the employee's growth, ensuring a good onboarding experience, building career development, clarity on the company strategy and everyone's contribution to the bigger picture
- Create a supportive, transparent and flexible work environment to enable our people to be highly productive and creative
- Design and provide effective technical, managerial, culture and leadership training programs to help our people learn and grow