Marketing, Client

**« Always do better than necessary »is not only our founder’s motto; it is also the mindset that drives us every day to do what has never been done before**

**Have you ever thought about becoming a member of the Piaget Family?
If you are:

- A Marketing expert with a strong creative mindset and entrepreneur spirit
- A strategic thinker who likes to set-up a roadmap and implement concrete action plans
- A team player who likes to work with cross-functional teams
- A true leader and coach

**Then you must be the right talent to join Piaget as Marketing, Client & Communication Director SEAO to be based in Singapore **

**Position Summary**:

- Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building
- Overseeing 5 key Client Engagement touchpoints: Communication (Digital, media & PR), Client, Ebusiness, Visual Merchandising & Events.
- Key missions includes:

- developing Marketing programs leveraging competitive analysis & market intelligence,
- maximising communications investments with a specific focus on digital channels,
- developing client experiences to drive recruitment and retention,
- accelerating ecommerce,
- strengthening product strategic development,
- while ensuring close monitoring of A&P budgets.
- An innovative marketing leader with a strong strategic, client-centric and digital mindset with track record of brand building and/or brand repositioning.
- Ideally luxury industry background, with local market understanding and able to work in a multi-cultural environment.

**Detailed responsibilities**:

- Defines local Marketing, Client and Communication strategy in line with international guidelines ensuring the specific adaptation to local context and challenges.
- Develop and execute highly effective 360 Marketing plans, with the objective to increase the Maison awareness and strengthen the Maison reputation.
- Manages A&P budget with the responsibility to optimize its mix and split, to drive higher revenue for the organization.
- Communication (Digital, media & PR): implements the Maison image and guidelines through media & PR plans definition. Interacts with local press & influencers. Is responsible for the ROI on communication tools through performance monitoring tools and competitors analysis.
- Ebusiness: responsible for Singapore and Australia ecommerce website. Establish together with Regional & HQ teams action plans to develop sales and ensure strong visibility of ecommerce platform.
- Event: responsible for the vision, strategy and leadership of all aspects of event planning and production (in-boutique as well as external events). Ensure all aspects of the events are delivered on time an on-budget, with high-quality and flawless execution.
- Visual Merchandising: responsible for elevating brand equity and positioning through unique and inspiring visual display and creative elements for windows, interiors, event spaces/ promotion areas, special projects and in-boutique animations.
- Client/CRM: create and implement focused and measurable Client marketing strategies, focusing on long-term consumer engagement.
- Marketing : accountable for local product strategy, with a focus on local actions to support Sales Staff and develop turnover.
- Work closely with the Commercial & Operations teams, as well HQ Marketing, Client and communications teams.
- Oversee a team of 5 people: designs the optimum organization, recruits the right profiles and ensures proactively talent pipeline in his/her organization. Drives performance and compensation management, ensures people development (career committees, mid-vear discussions, training & development plans), motivates and reinforces engagement.

**Required Competencies**:

- S/he shall be abe to deal effectively across all levels of the organization, with the ability to influence and effect change.
- S/he will be able to operate effectively cross-functionally,
- Entrepreneur-spirit is a must and derive satisfaction from winning results.