Marketing Executive

About Syfe
Syfe is a digital investment platform with a mission to empower people to grow their wealth for a better future. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.
The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.
We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.
Since its founding, Syfe has raised US$79 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards, as well as being recognized as one of the Top LinkedIn Startups in Singapore.
The Right Profile
As a Lifecycle/CRM Marketing Executive, you will play an integral role in developing personalised, data-driven marketing campaigns to engage and retain customers at every stage of their journey. Working closely with the Lifecycle Marketing Lead, marketing team, and cross-functional departments, you'll help develop targeted strategies to drive user growth, cross-selling, upselling, and long-term retention. Your ability to combine attention to detail with creativity and customer insights will be key in delivering impactful, relevant content that resonates with our audience.
**Location**: Singapore

**Responsibilities**:
Develop and execute data-driven lifecycle marketing campaigns aimed at enhancing customer engagement, retention, and satisfaction by integrating insights, creativity, and compelling content.
Assist in designing and executing lifecycle strategies that effectively target users at different stages of the funnel, delivering the right message at the right time.
Collaborate with cross-functional teams to achieve business objectives such as user growth, cross-selling, upselling, and retention.
Monitor, analyse, and optimise campaign performance, leveraging analytics to adjust strategies for better outcomes.
Continuously test and refine marketing tactics to ensure consistent improvement across all funnel stages.

**Qualifications**:
Bachelor’s Degree in Business, Marketing, Communications, Media, or a related field.
Minimum 1 year of hands-on experience in marketing, with a focus on digital and content-driven campaigns.
Experience working with CRM platforms.
Strong copywriting skills, with the ability to create clear, persuasive, and compelling messaging.
Strong attention to detail with the ability to manage multiple projects and deadlines in a fast-paced environment.
Interest in personal finance and investing.
Strong communication and interpersonal skills.
**You will thrive at Syfe if**:
You take initiative, act with drive and lead with an owner's mindset.
You prefer open communication, remain humble and see feedback as a tool for personal and professional development.
You flourish in a fast-paced and ever-changing landscape, where ambiguity is an opportunity to demonstrate your critical thinking and growth-oriented mindset.
**Recruiting Process (estimated duration**: 4 to 6 weeks)
Virtual introductory call with our Talent Acquisition Partner (15 min)
Virtual interview with the Hiring Manager (45 min)
Take-home case study (2-3 days)
Onsite case study presentation with the Hiring Manager and relevant stakeholders (90 min)
Virtual/Onsite interview with our Head of Marketing (45 min)
Virtual/Onsite interview with our Head of People & Culture (30 min)
Virtual/Onsite interview with our COO (30 min)
Background and Reference Checks