Data Analyst

1 week ago

Singapore CHEIL SINGAPORE PTE. LTD. Full time

At Cheil, we are passionate about **ideas that move **.

We believe that the right idea will move seamlessly across channels: from online to offline, above the line to below the line, in-store to out-of-home. It will move brands, move products and most importantly, move people. The right idea will move everything forward.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,500 employees globally in more than 53 offices in 45 countries.

**Data Analyst
Ø **Responsibilities**:
(Essential) Overall website performance analysis
- SAMSUNG.COM monthly website performance report through Google/Adobe Analytics
- Key Performance Index(KPI) performance tracking by attribution frame work

(Visit/ Engagement/ Conversion by Traffic source/ Device/ frequency and recency/ demographic profile)

(Essential) On demand Campaign performance analysis
- Purchase propensity analysis of certain listed product in Website (Conversion by visitor’s segment)
- Hypothesis validation with the data (Hypothesis condition & Actual performance correlation)

(Essential) Web analytics tag audit
- Audit if the web site analytics tag (Web Analytics + Campaign Tag), and validate web analytics number
- Web Analytics Tag (Adobe Analytics tag, Google Analytics) + Campaign Tag (FB Pixel + Google Adwords)

(Additional) Dashboard building
- Transfer analytics data to Dashboard based on the given solution (Google Studio, Datorama, etc.)
- Automate the reporting process build the proper illustration chart format as executive summary

(Additional) Advanced Analytics
- More in-depth user profiling and attribution analysis by using SQL Query based on Google Big Qeury
- Data is merged in Google Big Query based on Google Analytics + Google Adwords + CRM campaign

Ø **Requirements**:
(Essential)
- Hands on experience of Web analytics (Adobe analytics or Google analytics)
- Hands on experience at least 1 of Digital media performance and attribution analysis

(Google Adwords / Double Click / Facebook AD / CRM campaign)
- Hands on experience or collaboration on Analytics code tagging and auditing

(Google Tag manager, FB Pixel, GG UTM Tag, etc.)
- In-depth analysis by using running SQL query on the raw data access
- Dashboard tools running like Google Studio, Dataroma, etc.

(Plus)
- Basic coding skills to automate the data processing like Paython
- Data import & export based on Java script
- Competitor analytics like Similarweb, Alexarank, Appannie
- FB/GG audience insight tools (Google keyword planner, Display planner, FB audience insight)
- CRM data analytics like SalesForce, SAP Hybris

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