Social Media Marketing Specialist

**Social Media Marketing Specialist**

**SUMMARY**:
Our client is looking for a Social Media Marketing Specialist who is required to support their brands on the social space by understanding how great brands and publishers stand out in the feeds and knows how to create engaging posts that drive results.

**KEY RESPONSIBILITIES**:

Social Media Management
-Create and curate editorial calendars and syndication schedules per quarter for the brands
-Conceptualise, create, publish and share daily content that encourages community engagement and follower growth on social media platforms (Facebook, Instagram, LinkedIn and Tiktok)
-Take charge in influencer marketing initiatives to drive collaboration and brand awareness
-Aligning and being updated on the marketing directives and initiatives of the group
-Support on cross-departmental social media initiatives on a campaign basis (e.g., e-commerce, sales)
-Work closely with SEA marketing teams to drive alignment and consistency across all social media activities for the brands
Community Management
-Moderate all user-generated content in line with the moderation policy for each community
-Monthly reporting on user and media engagement within the social media community
-Monitor the success of the community and of social media in terms of the overall marketing strategy
Others
-Liaising with internal stakeholders to relay customer feedback insights gained from online conversations within the community
-Stay up to date on the latest social media tools and trends, including an understanding of how other companies are leveraging social for brand extensions.

**REQUIREMENTS**:
Diploma in Mass Communications / Journalism / Marketing
-Design experience is a must
-Previous experience working as a Social Media Specialist in a similar role or alternatively a background in social media ideally from a similar industry
-Must have a cutting-edge interest in social media and be abreast with the fast-changing nature of social media and ensuring that new opportunities for engaging with customers are realised
-High attention to detail; excellent grammar and communication skills
-Good understanding of basic digital media principles (SEO/ SEM, paid media and Google Analytics)
-Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
-Must enjoy working in a fast-paced, dynamic environment. Proven ability to handle a high-volume workload
-Experienced in various tools (reporting, listening, publishing, Facebook and google advertising platforms)
-Have a good eye and design savvy
-Able to understand data, trends and reports to make actionable decisions
-Photoshop and other visual software platform
-Proficient in MS Office, Adobe Illustrator, Adobe Photoshop and InDesign
-Excellent spoken and written English
- **Accountability**:Strong sense of ownership and be self-accountable for the qualities of the scope of works.
- **Job Knowledge / Job Skills**: Knowledge of the job including policies & procedures, guidelines and / or product line. Possess the technical competency and accuracy to perform job.
- **Teamwork**: Able to work well with others and with a sense of teamwork. Have positive attitude, initiative and dependability. Can adapt to changes and keep good communication with teammates, willing to share and help each other when needed
- **Innovation**: Recommends and suggests innovative changes with the aim of improving efficiency, effectiveness or competitive advantage
- Specialization
-:

- Marketing Communications / PR
- Type of Employment
-:

- Permanent
- Minimum Experience
-:

- 2 Years

**Work Location**
-:

- Singapore