Marketing Director

Are you an accomplished marketing strategist with a deep understanding of the Chinese market and a passion for driving growth in the education sector? We are excited to welcome a results-oriented Marketing Director to our international online education platform. In this pivotal role, you will lead the charge in shaping and executing our market development strategies for China, leveraging your expertise to connect learners with transformative educational experiences.

**About Us**:
We are a leading international online education platform committed to providing top-tier learning opportunities to students globally. With a commitment to innovation and excellence, we're reshaping education through technology. Join us and be part of a dynamic team dedicated to making education accessible, engaging, and impactful.

**Role and Responsibilities**:
As the Marketing Director for China Market Development, you will have a unique opportunity to shape our presence in one of the world's most dynamic and rapidly evolving education markets. Your key responsibilities will include:

- **Market Strategy**:Develop and implement a comprehensive marketing strategy for the Chinese market, aligned with the platform's global objectives. Identify key market segments, trends, and opportunities to drive engagement and growth.
- **Brand Positioning**:Establish our brand as a trusted and innovative education platform within China. Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels.
- **Digital Marketing**:Lead digital marketing efforts, including SEO, SEM, social media, and content marketing, to drive user acquisition, engagement, and retention. Leverage data-driven insights to optimize campaign performance.
- **Partnerships and Collaborations**:Identify and forge strategic partnerships with educational institutions, industry associations, influencers, and other relevant stakeholders to expand our reach and influence in the Chinese market.
- **Market Research**:Conduct thorough market research to stay abreast of industry trends, competitor activities, and learner preferences. Use insights to refine strategies and adapt to changing market dynamics.
- **Team Leadership**:Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Provide clear guidance and support to drive the team's success.

**Qualifications**:

- Proven experience (10+ years) in a senior marketing leadership role, with a strong focus on the Chinese market.
- Deep knowledge of the Chinese education landscape, market trends, and consumer behaviors.
- Track record of developing and executing successful marketing strategies that drive measurable results.
- Expertise in digital marketing, data analytics, and leveraging technology for marketing effectiveness.
- Exceptional leadership skills with a history of building and leading high-performing marketing teams.
- Strong communication skills in both English and Mandarin, enabling effective collaboration with global and local teams.
- Bachelor's degree in Marketing, Business, or a related field (Master's preferred).

**Why Join Us**:

- **Market Impact**:Play a pivotal role in shaping our presence and impact in the Chinese education market.
- **Innovation**:Work in a forward-thinking environment where creativity and innovation are valued.
- **Global Collaborative Culture**:Collaborate with diverse teams across the globe and contribute to a shared mission of education transformation.
- **Professional Growth**:Access continuous learning opportunities and career development paths within a rapidly expanding organization.