Public Relations Associate/senior Associate, Sg

7 days ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Manage media publicity for Shopee Singapore’s announcements, campaigns and initiatives
- Pitch compelling stories to the media proactively
- Draft and review a range of media materials including press releases, advertorials, media pitches and briefing books in close collaboration with internal teams
- Cultivate and maintain strong relationships with editors and other representatives of key media outlets
- Manage media queries and interview requests
- Recommend communication approaches and draft media responses to pre-empt and mitigate issues/crises collaboratively with internal stakeholders

**Requirements**:

- Strong experience in corporate communications, public relations, journalism and/or other related domains
- Proven success in helping corporates achieve coverage in earned and paid media space
- Possess a keen understanding of what makes good news stories
- An excellent writer with the ability to craft impactful statements, pitches and stories in English (proficiency in other official languages is an advantage)
- Possess a strong network of media contacts and experience in running media cultivation programmes
- Able to work independently, handle multiple tasks and collaborate across teams under tight timelines
- Possess a ‘can-do’ spirit and is adaptable to taking on unfamiliar and challenging tasks
- A highly driven, resourceful and creative individual

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