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Senior Executive
2 weeks ago
**Responsibilities**:
- Assist to assess market opportunities and conduct research to understand customer needs
- Establish collaboration opportunities with hotels, attractions and companies
- Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales
- Maximise the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
- Assist to develop and execute the annual marketing calendar effectively on a timely manner.
- Plan, execute and manage advertising, promotion and digital marketing strategies
- Coordinate and implement marketing and online activities in line with business objectives and visions
- Build and maintain good relationship with tenants and garner their participation in the mall’s marcom activities
- Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies
**Requirements**:
- Degree in Marketing or Mass Communications or relevant discipline
- 3 years of relevant experience, preferably in retail malls
- Seeking for creativity, think out of the box marketing ideas from various industry
- Able to work independently as well as part of a team in a constantly evolving environment
- Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
- Strong communication, interpersonal, analytical and problem-solving skills
