Apac Ecommerce Retail Marketing Manager

Are you passionate about e-Commerce, a self starter and interested to build on your digital experience and eCommerce background?

You understand the science of marketing - but more importantly you’re a creative soul who knows how to find and connect with shoppers. Join us to make an impact in developing and implementing strategies to create an optimal and efficient mix of revenue-driving search and display activities
Core Responsibilities
- Support development and drive implementation of the eCommerce strategy, performance objectives and execution plans for the LEGO Group’s product portfolio on key B2B eCommerce partner sites across APAC.
- Develop and maintain annual campaign planning and activation calendar for eCommerce at a regional level - ensure alignment with markets on top-priority campaigns.
- Represent eCommerce as an ‘audience lead’ in cross functional marketing matrix covering Brand, Digital, Trade, and eCommerce to ensure coherent strategy and campaign development.
- Collaborate with other eCommerce team members to ensure content (digital shelf), performance marketing levers, and creative optimisation support audience objectives and drives performance.
- Drive strategic test and learns / innovations with markets with a strive to replicate and scale findings.
- Maintain external orientation be highly internally networked to identify new opportunities for APAC to be a first mover in trying new marketing capabilities.
- Work with analytics team to extract insights - to support both in-flight adaptations or broader strategic findings.

Play your part in our team succeeding

We’re here to build and grow love for the LEGO brand together with our eCommerce channel partners. The eCommerce Marketing Manager takes centre stage in orchestrating and developing campaigns that impact both brand and commercial objectives.
Do you have what it takes?
- Minimum Bachelor’s degree in Business, Marketing, Analytics or equivalent (preferred)
- 6+ years proven experience in marketing, analytics, eCommerce or equivalent field. Experience from consumer packaged goods and/or children’s category strongly preferred.
- Solid understanding of large international eCommerce sites and/or advertising networks, including understanding of market dynamics and key interdependencies.
- Ability to partner with cross functional collaborators including but not limited to sales, brand marketing & analytics, in order to solve sophisticated problems and deliver results.
- Excellent written and verbal communication skills; able to present data in an organized manner.
- Direct “hands on keyboard” experience with digital media at B2B eCommerce accounts or external media agencies is a bonus.
- Previous experience working in matrix organization will be a plus.

Join the global LEGO® team

What’s in it for you
- Here are some of what to expect:

- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
- Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

LI-BN1

**Location**
- Singapore, Singapore, Singapore

**Job ID**
- SG2128

**Category**
- Sales

**Language**
- EN