Growth Content Lead

5 days ago

Singapore VAST STARS CAPITAL PTE. LTD. Full time

**Position Overview**

This role combines **content creation + growth strategy + operations**, and is critical to shaping how the company communicates with investors, partners, and users.

**Key Responsibilities**
- **Growth-focused content creation**: Produce high-quality decks, whitepapers, litepapers, and thought-leadership materials that support fundraising, partnerships, and ecosystem growth.
- **Content-led growth strategy**: Develop and execute strategies where content is leveraged to attract users, strengthen brand authority, and drive business outcomes.
- **Community & market positioning**: Collaborate with marketing to ensure content resonates with Web3 communities, media, and KOLs.
- **Cross-functional alignment**: Work closely with founders, product, and BD teams to ensure content supports go-to-market campaigns, token launches, and ecosystem initiatives.
- **Content operations**: Manage the end-to-end process of ideating, drafting, designing, and distributing content across channels.
- **Analytics & optimization**: Measure performance of content campaigns and refine strategy for impact and scalability.

**Requirements**:

- At least **minimum 3 years of proven experience as a Growth Content role**in the relevant industry
- Proven experience creating decks, whitepapers, and investor-facing materials in Web3/Blockchain.
- Strong understanding of **tokenomics, DeFi, NFTs, or blockchain infrastructure**.
- Exceptional writing and storytelling skills — ability to make technical concepts accessible and persuasive.
- Experience in **growth marketing or content-led growth strategies**.
- Proficiency with design/presentation tools (Keynote, PowerPoint, Figma, Canva).
- Track record of contributing to fundraising, partnerships, or user growth through content.
- Independent, detail-oriented, and comfortable in a fast-moving Web3 environment.

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