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Senior Marketing Manager

2 weeks ago

Singapore HireRight Full time

About HireRight:
**Responsibilities**:
Responsible for the overall planning and execution of the APAC marketing program including demand generation, content, and customer communications to drive brand awareness, market education, revenue growth, customer retention and upsell, and other related initiatives.
- Plan and execute integrated B2B marketing programs including demand generation, content, and customer communications to drive business growth against local market strategies in the APAC region
- Manage and work closely with external agency and Go-to-Market teams to deliver high-performing online and offline marketing programs with a focus on account-based marketing to drive new customer acquisition, retention and upsell and cross-sell opportunities
- Lead and develop communications programs with compelling value propositions to support integration and engagement of customers as part of our merger and acquisition strategy
- Collaborate with business leaders and teams across regions and functions to drive business and marketing needs
- Support overall marketing team goals and programs, ensuring success for the region
- Deliver other marketing projects as the business strategy demands
- Occasional traveling for work may be required

Qualifications:
**Education**:

- Bachelor's degree in English, marketing, communications, or related field

**Experience**:

- 5-7 years' experience in delivering integrated marketing campaigns, including online and offline lead generation, content, and communications programs in B2B Enterprise organizations
- Familiarity with planning and delivering local marketing tactics across multiple countries in APAC
- Proven work experience in writing digital and customer-facing content. Excellent verbal and written communication skills is a must
- Proven track-record of success in partnering with Sales for common goals
- Strong relationship management skills and thrive in customer-facing opportunities
- Ability to think strategically and develop comprehensive, data-driven marketing plans
- Understands marketing metrics and digital campaign tactics including but not limited to SEO and targeting
- Great attention to detail and project management skills. This role requires balancing several initiatives together
- Results-driven, self-motivated, organized, proactive, collaborative
- Knowledge of Japanese language is a plus

What do we offer:
**HireRight does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of HireRight and HireRight will not be obligated to pay a placement fee