Strategic Communications Consultant

6 hours ago

Singapore NEE SOON TOWN COUNCIL Full time

**Job Description
The day-to-day responsibilities of the Strategic Communications Consultant include and not limited to:
**1. **BRANDING & COMMUNICATIONS**
- Develop and drive integrated marketing communications programmes to deliver key messages through physical and digital channels.
- Maintain brand integrity of the organization across all communications mediums.

**2. **EDITORIAL CONTENT**
- Develop media engagement strategy for municipal success communications.
- Develop and manage corporate collaterals such as (but not limited to) newsletters, publications, and publicity posters.
- Collate and coordinate content from various sources; to localize content and language.
- Participate and provide strategic advice for publications and associated content.
- Work with external vendors on content for municipal success videos.

**3. **DIGITAL MARKETING**
- Develop, implement and manage social media content strategy and campaigns.
- Increase and improve the quality of online/social media presence and marketing efforts.
- Generate, design, and publish content that builds meaningful connections and encourages engagement.
- Stay up to date with the latest social media best practices and technologies.

**4. **PRESS AND MEDIA MANAGEMENT**
- Anchor and maintaining strong relationships with the media.
- Manage Chairman and Vice-Chairman’s media appearances, such as doorstops and other press briefings for constituency events.
- Prepare speaking points, fact checks, location selections, staging, photography planning, audio and video recordings, transcribing, circulation of reports, follow-ups with media and review of such events.
- Develop media materials, speeches, interview responses for spokespersons.
- Conduct media pitching, onsite media management and engagement.

**5. **PUBLIC AFFAIRS**
- Maintaining clear two-way communications, and positive relations with relevant official bodies and stakeholders.
- Manage, build and strengthen relations with multiple government agencies and other organisations.

**REQUIREMENTS**
- Excellent writing skills and ability to deliver creative web content (text, image and video)
- Proficient in English, an advantage if you are bilingual in English and Chinese
- Good understanding of Social Media KPIs, SEO and web traffic metrics
- Excellent knowledge of Facebook, Instagram, Tiktok and other social media best practices
- Experienced in using tools such as Google Adwords/Analytics, WordPress
- Proficiency in designing tools such as Adobe CS will be an advantage
- Photography and videography skills are an advantage
- Experience in corporate communications and media management is preferred
- Bachelor’s degree with at least five years of relevant experience
- Good team player who is able to work effectively at all levels of an organisation, with the ability to contribute constructive and practical ideas

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