Senior Specialist

5 days ago

Singapore Singapore Institute of Management Full time

Senior / Specialist, Regional Marketing

Generate leads for recruitment conversion in assigned countries. Develop effective marketing strategies, reaching out to prospective students and parents through events, marketing collaterals and campaigns.- Develop and execute marketing plans with emphasis on lead generation including, but not limited to, events and content marketing for assigned markets- Develop marketing messages and identify marketing channels for assigned markets- Organise marketing events, manage projects and support recruitment outreach to increase brand awareness and achieve leads targets- Collaborate and manage relationships and partnerships with key stakeholders (internally and externally)- Adopt a data-driven approach to marketing, monitor the effectiveness of marketing campaigns against key performance indicators- Liaise with agency, media houses & vendors in the development and management of advertisements and marketing collaterals for the assigned markets- Manage assigned marketing budgets, and provide management updates and reports.

**Requirements**:
- Degree in marketing, communications or business with at least 5 years of relevant work experience- Prior experience in marketing and advertising is a must- Ability to work to challenging deadlines in a fast-paced environment-
- Knowledge of the higher education industry, prior experience in running events and have been in a regional role would be an added advantage- Excellent analytical, interpersonal, organisational and people management skills- Resourceful and meticulous with an eye for details- Results-oriented with multi-tasking capabilities- Strong communicator with excellent written and verbal communication skills

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