Marketing Executive

2 weeks ago

Singapore YA KUN INTERNATIONAL PTE LTD Full time

**MARKETING EXECUTIVE**

**Location: Central
**Responsibilities**:

- **
- Spearhead and actualise corporate marketing and branding strategies locally and overseas.
- Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
- Review, assess and monitor the efficacy of product/marketing strategies.
- Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
- Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
- Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun and Beard Papa’s.
- Optimize marketing expenditure for better revenue management and cost budgeting.
- Manage relationships with advertising, media, social, community and government agencies.
- Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa’s
- Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, E-Commerce sites.
- Responsible for driving sales for E-Commerce sites.
- Other duties and ad-hoc projects as assigned.

**Requirements**:

- **
- Minimum 2 years working experience preferably having worked for both agency and client in the F&B industry.
- Experienced and competent in marketing and branding for fast food consumer products.
- A team player with good communication and negotiation skills.
- Self-motivated and able to handle high-volume workload within reasonable deadlines.
- Meticulous, diligent, well-organised with good time management and sense of urgency.
- 5 days’ work a week.
- **_1) Current & Expected Salary (is a MUST) _**

**_2) Date of Availability _**

**_3) Reason(s) for Leaving _

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