Digital Marketing Director

**Position Overview**

The Digital Marketing Director will be directly accountable for achieving online sales targets, driving revenue through digital channels, and building long-term customer loyalty.

**Key Responsibilities**

**Revenue & Sales Growth**
- Take full ownership of digital sales performance, with responsibility for achieving monthly and annual revenue targets.
- Drive conversion rate optimization (CRO) across websites, e-commerce platforms, and marketing funnels.
- Plan and execute campaigns that directly generate sales uplift during product launches, festivals, and promotions.
- Implement sales tracking dashboards to monitor performance in real time.Work closely with retail operations and product teams to align promotions with sales objectives.

**Digital Marketing & Strategy**
- Develop and execute a full-funnel digital marketing strategy covering SEO, SEM, social media, content, CRM, and e-commerce growth.
- Build and manage a marketing calendar to align with product launches, seasonal campaigns, and retail events.Set and track KPIs (traffic, engagement, conversion, ROI, CAC, LTV).

**Content Creation & Brand Representation**
- Be the company representative / brand ambassador in advertising campaigns, live streams, photo/video shoots, and promotional events.
- Host or co-host live streaming sessions on e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) and social media, in both Mandarin and English.
- Participate in photo and video shoots for campaigns, including modeling or spokesperson duties.Collaborate with creative agencies, photographers, videographers, and influencers to produce high-quality content.

**E-Commerce & Performance Marketing**
- Oversee all e-commerce platforms (Shopee, Lazada, Amazon, Shopify, company website) to drive sales and optimize listings.
- Manage performance marketing campaigns, ensuring positive ROI across paid channels.
- Optimize product pages with strong visuals, keywords, and descriptions for maximum conversions.Implement retargeting and remarketing strategies to maximize repeat purchases.

**Social Media & Community Building**
- Build strong social media presence across TikTok, Instagram, Facebook, YouTube, LinkedIn, etc.
- Engage directly with followers and customers via social media and live sessions.
- Develop influencer/KOL partnerships and affiliate programs.Drive user-generated content (UGC) and build a loyal brand community.

**Analytics & Reporting**
- Monitor sales and marketing performance through tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, Shopify Analytics.
- Prepare detailed weekly/monthly sales reports with recommendations for improvements.Conduct competitor and market analysis to stay ahead of retail/digital trends.

**Team Building & Management**
- Build and lead the digital marketing team (performance marketers, content creators, designers, videographers).
- Train and mentor junior team members to ensure high-quality delivery.Manage external vendors, agencies, and freelancers effectively.

**Other Responsibilities**
- Coordinate with product, sales, and retail operations teams for campaign alignment.
- Stay updated with the latest digital trends, live-selling techniques, and retail innovations.
- Be flexible to take on front-facing roles, including media interviews or public events.Ensure brand consistency across all digital and offline channels.

**Qualifications & Requirements**
- At least 10 years of digital marketing experience, with proven success in retail/e-commerce.
- Strong experience in performance marketing, SEO/SEM, and social media growth.
- Fluent in both Mandarin and English (spoken & written) to conduct live streams, content creation, and communication with stakeholders.
- Comfortable being on camera (live streams, video ads, photo shoots) as the brand representative.
- Excellent knowledge of digital tools: Google Ads, Meta Ads Manager, TikTok Ads, Shopify, Mailchimp, Canva, Photoshop, Premiere Pro, etc.
- Entrepreneurial, hands-on, and able to execute from zero to scale.
- Strong leadership and communication skills, with the ability to build and inspire a marketing team.
- Willingness to work in a fast-paced, startup-like environment where flexibility and multitasking are key.

**Working Hours**: 6-day work week (including weekends).
- Compulsory to work on weekends for live streams, campaigns, and retail events.
- One rest day will be provided on a weekday (not fixed, based on company’s scheduling needs).
- Standard hours: 10:00 AM - 7:00 PM (flexibility required for campaigns, live sessions, or events).

**Employee Benefits**:

- All statutory leave, medical, CPF, and other benefits in accordance with MOM employment regulations.