SEO Manager

3 days ago

Singapore IDP Education Ltd Full time

An ASX100 business part that is owned by Australian universities, IDP is a pioneer in international education services. Our_ _core business lines include student placement to Australia, US, UK, Canada and New Zealand institutions, English-language testing and training._
- We are on a mission to build the world's leading platform and connected community to guide students along their journey to achieve their lifelong learning and career aspirations._
- As a co-owner of IELTS, we deliver the English test that is trusted by more governments, universities and organisations than any other. We also operate English language teaching schools in South East Asia._
- We are innovators, driven by the needs of our customers and deep data insights. Our 5,000 team members based around the world understand that our services change lives - not only of our customers, but their wider communities._
- By combining empathy and professional expertise with digital excellence, we create launch pads for our customers to achieve global success._

**POSITION PURPOSE**

The Regional SEO Manager role is responsible for developing and implementing the organic search strategy in each business unit (Student Placement, and IELTS) within the region. As well as developing the global site structure and strategy you’ll lead best practice across all the local country teams, supporting and helping optimise their own regional tactics and ideas.

**RESPONSIBILITIES**
- Educated to Graduation level or equivalent
- Minimum 7 years of experience in organic search space, local business optimisation, search engine ranking factors and on-page and off-page optimisation
- Strong understanding of keyword research, technical SEO, responsive site (mobile)
- Good knowledge of HTML, CSS, XHTML, CMS (Content Management System), site architecture an advantage
- Reporting & tracking SEO performance on regular basis
- Must have good understanding of Google Keyword Planner, Google search console, Google Trends, Google Analytics & SEO tools
- Ability & willingness to learn new skills as essential in the fast-paced SEO space
- Basic IT Skills - MS office
- Knowledge of MS office (excel, PowerPoint) to populate different SEO related reports
- Good verbal and written communication skills

**WHAT WE'RE LOOKING FOR**
- Experience in working in dynamic global environment
- Experience in the education or travel industries

Great fluency in English is compulsory. Additional proficiency in any Southeast Asian country language would be a plus.

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