F&b Brand Executive

4 days ago


Singapore Shangri-La Hotels Full time

We are looking for a dynamic F&B Brand Executive who is a keen storyteller with a passion for food to be responsible for developing compelling content to engage with our audience on various channels. This creative individual understands the importance of timing without sacrificing design, is an excellent writer, capable of communicating the pillars of the brand and unique experiences in a tone that is warm, engaging and informative.

**Responsibilities**:
Engaging and Impactful content creation and copywriting for website, social media, and other digital marketing channels that reflect our brands’ voice
Implement and manage a content editorial calendar for marketing campaigns
Proofreading and editing all content across online and offline channels
Design newsletter, templates, presentations
Author scripts and content for videos
Manage database, reporting and lists - this includes portfolio, media and other relevant networks
Ensuring our content is being distributed effectively through channels like LinkedIn, press releases, newsletters, publications, blogs, and ads/promoted channels.
Actively supports hotel related programs including training and CSR

**Requirements**:
More than 2 years of marketing and communications experience
Good writing skills in both long and short copy
Social media-savvy Facebook, Instagram, YouTube
Strong experience working with Illustrator, Photoshop, PowerPoint, Keynote
Have expertise with developing social media strategies and content creation, knowledge about analytics, performance marketing, etc.
Excellent organizational skills and attention to detail


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