Senior Copywriter

1 week ago

Singapore IN2 MARKETING & CONSULTING PTE. LTD. Full time

In2 is a data-driven experiential agency that specialises in delivering a comprehensive mix of on-ground activation and digital marketing campaigns. We translate our clients’ brand stories into relevant, meaningful and memorable experiences for their customers. We are entrusted with the reputation of Fortune 100 companies, as well as that of promising SMEs around the region. If you are keen to fashion cutting-edge creatives that can push a brand forward, and back that up with some good old-fashioned hard work, we have an opening that will suit you.

A. Job Purpose

The senior copywriter has the knack for crafting compelling content, and will wear the hat of a content creator. Working under the supervision of the head of content, they will conceptualise, create and oversee marketing content initiatives across multiple platforms and formats. They will work closely with the design team to ensure that both content and artwork are aligned, driving our clients’ objectives from customer / partner engagement to lead generation.

In addition, the senior copywriter will ensure prompt delivery of assets across their owned projects, while being able to assess and stipulate project requirements as needs arise throughout campaign or event life cycles.

B. Roles and Responsibilities
- Conceptualise, formulate, and manage content creation for both digital campaigns and on-ground activations
- Craft engaging long-form and short-form content across a vast range of deliverable types (both traditional and digital)
- Create quality content that supports our content strategies effectively
- Work closely with the Account Services, Strategic Planning, and Creative Services teams throughout all stages of project management
- Ensure copy standards comply with corporate brand guidelines, style guides and client objectivesOrchestrate the prompt delivery of deliverables to the relevant stakeholders, be they internal or external

C. Qualifications
- Relevant diploma or Bachelor’s degree
- Minimum 4+ years of industry experience (experience in B2B/tech/event marketing preferred)
- Ability to observe Singapore-based working hours (9 a.m. - 6 p.m. SGT, GMT+8)
- Proficiency in Microsoft Office software, both app and web-based versions i.e. Word, PowerPoint, Excel
- Sound knowledge and interest in digital platforms and UI/UX are a plus

D. Knowledge, Skills and Attributes
- Excellent skills in B2B marketing/content writing (experience/interest in the enterprise tech landscape, emerging tech trends is preferred)
- Sound knowledge and interest in digital and social media, as well as accompanying analytics platforms
- Highly responsible and able to work under pressure
- A healthy respect for deadlines and individual accountability
- The passion to bring new ideas to fruition
- Meticulous and highly precise in wording and syntax
- Excellent communication, presentation, and interpersonal skills
- A strong eye for design layout, plus content direction and visualization, is preferred

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