Performance Marketing Specialist

1 week ago

Singapore Happy Hour Games Full time

Driven by our passion for spreading joy and unleashing limitless creativity in the world of gaming, our goal is to establish a game studio right here in Singapore. Our dedicated focus lies in crafting casual mobile games that deeply immerse players in incredibly enjoyable experiences

We eagerly welcome humble yet ambitious individuals to join us on this thrilling journey

**Responsibilities**
- Plan, execute, and optimize user acquisition campaigns across multiple platforms, including Meta, Google, TikTok, Applovin, and others to drive downloads.
- Monitor campaign performance, adjust strategies, and ensure objectives are met.
- Develop concepts, storyboards, and directions for marketing creatives.
- Collaborate with creative teams to create compelling solutions for user acquisition.
- Plan and oversee the A/B testing of games/creatives to optimize performance and identify the most effective strategies for player engagement.
- Analyze campaign data to extract meaningful insights and make data-driven decisions.
- Research, strategize, and execute influencer marketing campaigns.
- Conduct market research and competitor analysis to identify trends, opportunities, and actionable insights.
- Prepare ASO content for app visibility and assist with ads monetization tasks.

**Requirements**:

- Bachelor's Degree in Marketing or any other related fields
- Fresh Graduates are welcome to apply
- Experience with campaign management tools and platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Applovin)
- Familiar with Mobile Measurement Partner (e.g., Appsflyer, Adjust)
- Strong analytical skills with a data-driven mindset
- Ability to work collaboratively in a fast-paced environment
- Good creative skills with the ability to develop compelling marketing assets
- Highly motivated to explore and stay updated on AI tools and market trends
- A passion for games

**Preferred Qualifications**
- Good understanding of short video trends on platforms like Instagram and TikTok, with the ability to leverage these trends in user acquisition strategies
- Familiarity with ads monetization processes
- Knowledge of ASO strategies and best practices

**Benefits**
- Supportive Learning Environment
- Well-being and Personal Growth
- Impactful Work in a Growing Industry

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