Digital Marketing Executive

6 days ago

Queenstown, Singapore THE POWDER SHAMPOO PTE LTD Full time

THE POWDER SHAMPOO PTE LTD is established in 2021 with the mission to revolutionise the personal care industry with healthy & sustainable products that are good for humankind and also safe for earth.

We are seeking a Digital Marketing Executive who is responsible for overseeing a company’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

**Responsibilities**:

- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and company awareness through various social media channels
- Creating content which will catch maximum customer interest and increasing the interaction and following of the social media accounts.
- Writing and reviewing content for websites, social media pages and public communications
- Optimize Search Engine Optimization driven content and increase the site traffic
- Ensure brand consistency in copy through tone, voice and terminology
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as TikTok, Instagram, Facebook, Pinterest, YouTube and LinkedIn
- Seek collaborations with KOLs or relevant parties to increase brand awareness.
- Monitor the increase in traffic by using analytical tools such as Google Analytics and others due to new content and take actions accordingly to improve the traffic metrics
- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
- Work with Graphic designers, Photographers and Videographers to shoot content and oversee completion.

Qualifications:

- Proven work experience as a Social media executive/manager
- Hands on experience in content management
- Excellent copywriting skills (English and/or Chinese or a 2nd language)
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills

**Job Types**: Full-time, Fresh graduate, Permanent

**Salary**: $1,800.00 - $2,500.00 per month

Schedule:

- Monday to Friday

**Education**:

- GCE 'O' Level or GCE 'N' Level (preferred)

**Experience**:

- Social media management: 1 year (preferred)
- Digital marketing: 1 year (preferred)
- Copywriting: 1 year (preferred)

Work Location: One location

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