E-commerce Intern

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit **Our People **page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose

You will be part of a dynamic retail business environment and have the opportunity to work with SEA marketing team to support the rollout of Omni channel marketing activities including CRM, Direct Marketing and e-Commerce. As part of this internship, you will have the opportunity to plan, refine and launch our brands’ VIP program. Additionally, you will have the opportunity to support on the development of CRM to target recruiting new customers.

During the internship, you will have the opportunity to..
- Conduct competitive analysis and market research on new consumer trends and loyalty program mechanics to understand and enhance local VIP program for Coach
- Evaluate existing Coach VIP program and propose ideas to fine-tune our offerings by leveraging on omni use/insights from the market
- Harmonize and define key customer metrics across SEA to ensure consistency across markets
- Support on the launch for CRM/CDP platform for Kate Spade in Singapore and Malaysia
- Support on the launch of E-Commerce Site for Coach Singapore
- Analyze and research into competitive landscape
- E2E planning and execution of a (test) launch
- Assist with training and briefing to store teams

We are particularly interested in students who are/have
- Currently pursuing a Business degree with Marketing major will be an advantage
- Demonstrates the Tapestry values: Optimist, Innovative and Inclusive
- Highly curious and proactive in learning about the industry and marketing best practices
- Strong market research skills with the ability to segment and quantify customer segments
- Effective communication skills both orally and in writing
- Team player and has effective project management skills
- Comfortable with data reporting
- Good working knowledge in MS Word and Excel; prior exposure to Power BI will be a plus
- Preferably from a Data Analytics/ CRM background

**Our Competencies for All Employees**
- **Courage**: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- **Creativity**: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- **Customer Focus**: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- **Dealing with Ambiguity**: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
- **Drive for Results**: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.****:

- **Interpersonal Savvy**: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- **Learning on the Fly**: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

**Our Competencies for All People Managers**
- **Strategic Agility**: Sees ahead clearly; ca