Executive

COMPANY DESCRIPTION
**THK**MC was incorporated on 13 October 2011 as a charity to provide multiple social and welfare services to the community at large, and achieved an Institute of Public Character (IPC) status on 18 November 2011. **THK**MC is the charitable arm of Thye Hua Kwan Moral Society, which lives by the mission To Serve Mankind to help anyone who needs help regardless of their race, religion, colour, language, creed and culture. **THK**MC today serves more than 70,000 beneficiaries through more than 70 programmes across five Services, which include Disability, Early Intervention for Children, Family, Seniors' Community, and Therapy.

DESIGNATION : Executive (Branding and Digital Marketing)

RESPONSIBILITIES
The Executive (Branding and Digital Marketing) is responsible for developing and managing the organisation's digital marketing content and branding efforts. This role reports to the Manager and ensures that all digital marketing and branding activities are consistent with the corporate branding and effectively support the organisation's strategic objectives.

**Key Responsibilities**:
**1. Digital Marketing**:

- Optimise website content through keyword research, on-page and off-page SEO strategies to improve search engine rankings and drive THKMC brand awareness.
- Monitor and analyse digital marketing metrics and trends to measure the effectiveness of marketing strategies and make data-driven decisions.
- Identify and leverage opportunities to position and market THKMC across available platforms.

**2. Content Marketing (Corporate Collaterals)**:

- Manage the creation and distribution of corporate collaterals and gifts.
- Ensure collaterals are consistent with corporate branding.

**3. Search Engine Optimisation (SEO)**:

- Conduct keyword research to identify opportunities for improving search engine rankings.
- Implement on-page and off-page SEO strategies to enhance website visibility and drive organic traffic.
- Monitor and report on SEO performance, providing insights and recommendations for improvement.

**4. Service Support**:

- Provide marketing posters, event management, speeches, and administrative support for Therapy Services and Corporate Services.
- Assist in the planning and execution of events, ensuring they effectively promote the organisation's services and initiatives.
- Develop marketing materials and promotional content to support service-specific campaigns and events.
- Coordinate with service teams to ensure consistent messaging and branding across all communications.

**5. Comms Support to Fundraising**:

- Provide communications support to the Fundraising Team.

**6. Additional Duties**:

- Perform any other duties assigned by the Reporting Officer or Senior Manager.
- Support the Senior/Manager in strategic planning and project management.
- Contribute to the development and implementation of the overall corporate communications strategy.

QUALIFICATIONS
- Degree in digital marketing, digital communications, digital media, marketing, communications or a related discipline
- Minimum 2 years of corporate communications and/or marketing experience will be an advantage
- A meticulous, highly motivated and resourceful team player with a positive attitude and attention to details
- Good written and verbal communication skills in English and preferably a second language (in order to handle queries and to write copies in a second language)
- Certifications in areas such as Google Analytics, SEO, social media marketing will be an added advantage
- Proficiency in using analytics tools to track and optimise marketing efforts
- Active on social media platforms and updated in on-going trends
- Ability to handle multiple priorities in a fast-paced environment with tight timelines