Senior Strategic Partnership

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
Razer is seeking a dynamic and data-driven Strategic Partnership & Loyalty Marketing Manager to lead the development and optimization of our partner-driven growth initiatives and customer loyalty programmes within our e-commerce business.

This hybrid role combines strategic partnership development with loyalty programme management to drive measurable outcomes in customer acquisition, retention, and lifetime value.
**Program Strategy & Growth**
- Develop and execute strategies to grow Razer’s global partner ecosystem and loyalty programme, ensuring profitability and long-term success.
- Identify and onboard new performance-based partners and loyalty members to expand reach and diversify traffic sources.
- Build and maintain strong relationships with partners and loyalty stakeholders globally, offering support and resources to optimize performance.

**Loyalty Programme Management**
- Lead the design, implementation, and optimization of Razer’s loyalty programme to enhance customer retention and lifetime value.
- Analyse customer behaviour, segmentation, and market trends to develop targeted rewards and engagement strategies.
- Collaborate with CRM, product, and customer service teams to ensure seamless integration of loyalty initiatives across touchpoints.
- Monitor programme performance metrics (e.g., repeat purchase rate, redemption rate, CLV) and provide actionable insights.
- Manage loyalty programme budgets, vendor relationships, and ensure compliance with data privacy and regulatory standards.

**Outreach & Partnership Development**
- Conduct outreach to potential collaborators, presenting the value of joining Razer’s performance-driven partner program.
- Negotiate and finalize partnership agreements with favourable, mutually beneficial terms.
- Explore new partnership models including influencers, content creators, and referral platforms.

**Campaign Coordination & Execution**
- Coordinate the production and approval of digital assets for partner campaigns, ensuring brand consistency and timely delivery.
- Set up and manage performance campaigns across partner channels, tracking results and optimizing for ROI.
- Collaborate with internal teams to align partner campaigns with product launches and seasonal promotions.

**Performance Analysis & Reporting**
- Monitor and analyse partner performance metrics including clicks, conversions, and revenue contribution.
- Prepare detailed reports and dashboards with actionable insights for internal stakeholders and senior management.
- Present performance reviews and strategic recommendations to leadership on a regular basis.

**Cross-Functional Collaboration**
- Work closely with digital marketing, CRM, product, and business units to align partner efforts with broader marketing goals.
- Ensure consistent communication and collaboration across global teams to support campaign execution and performance tracking.

**Process Improvement & Quality Assurance**
- Identify opportunities to improve workflows, partner onboarding, and campaign setup processes.
- Implement best practices to enhance the efficiency, scalability, and effectiveness of the partner program.

**Pre-Requisites**:

- 5-7 years of experience in affiliate marketing or performance partnerships, or loyalty programs management.
- Strong analytical skills with experience in partner tracking platforms and attribution tools
- Excellent communication, negotiation, and relationship-building skills.
- Familiarity with affiliate platforms (e.g. Impact, Rakuten, CJ). Experience with influencer tools is a plus.
- Self-starter with the ability to manage multiple projects and deadlines.
- Passion for technology and consumer electronics is a plus.

**Are you game?