Regional Marketing Ops and Demand Gen Specialist

**Who are we?**:
Kramer is a leading player and pioneer in the audio-visual industry. Our product and solutions power creativity, collaboration, and engagement.

At Kramer, we make award-winning, innovative, and reliable audio-visual hardware, software, and cloud-based solutions. We believe that technology can amplify the human experience and help people reach their potential.

Enterprise companies, schools, universities, governments, and military end-users trust and rely upon our technologies in more than 100 countries across six continents worldwide.

From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before.

**Your role**:
We are seeking a highly organized and data-driven Marketing Operations and Demand Generation Manager to join our team. In this role, you will be responsible for managing marketing operations, driving demand generation initiatives, and optimizing campaign performance. Your primary focus will include overseeing HubSpot management (hands-on), campaign planning and execution, and managing relationships with digital agencies. You will play a critical role in enhancing marketing efficiency, maximizing lead generation, and supporting overall business growth.

**Responsibilities**:

- Campaigns Manager: Develop and execute multi-channel marketing campaigns to generate demand, increase brand awareness, and drive qualified leads. Collaborate with cross-functional teams to define campaign objectives, target audience, messaging, and KPIs. Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
- Digital Agencies Management: Collaborate with digital agencies and external vendors to support campaign execution and optimization. Set clear expectations, provide guidelines, and manage relationships to ensure deliverables meet quality standards and are aligned with marketing objectives. Monitor agency performance, evaluate ROI, and identify opportunities to enhance agency partnerships.
- Data Analysis and Reporting: Use marketing analytics and reporting tools to track campaign performance, measure ROI, and identify opportunities for optimization. Generate regular reports on key marketing metrics, such as lead conversion rates, campaign effectiveness, and pipeline contribution. Provide insights and recommendations to drive data-driven decision-making and continuous improvement.

**Experience & Qualification**
- Bachelor's degree in marketing, business administration, or a related field.
- At least 3-year proven experience in marketing operations, demand generation, and campaign management.
- Proficiency in using marketing automation platforms, with expertise in HubSpot preferred.
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
- Experience in managing relationships with digital agencies and external vendors.
- Analytical mindset with the ability to leverage data to drive insights and optimize campaign performance.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Familiarity with lead generation techniques, lead nurturing strategies, and lead scoring models.
- Knowledge of marketing analytics and reporting tools to measure campaign performance and ROI.
- Detail-oriented with strong organizational skills to ensure accurate data management and reporting.
- Self-motivated with the ability to work independently and in a fast-paced environment.
- Familiarity with CRM systems and integration with marketing automation platforms is a plus.

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