Marketing Specialist

2 days ago

Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Marketing Specialist (Singapore)**

As a Marketing Specialist, you will be responsible for managing partner programs and engagements in order to cultivate a broad base of customers for our technology client and their gaming platform. This entails garnering internal cross-functional support to co-invest with partners, strong negotiation skills to formalise plans and impeccable execution to deliver on targets.

You will also lead research and analytics to gauge the performance of past campaigns and develop a point-of-view on which levers to move for future partnerships. In addition to this, you will lead creative thinking for the development of marketing assets for the platform. The growth programmes broadly entail co-marketing programs with the developer and payments partners but also extend to direct response campaigns across the region to bring in new users to the ecosystem.

Role:

- You will be responsible for managing both co-marketing deals through to execution but also working with campaign managers to scale our direct response efforts in the region.
- Your campaigns will be measured against business metrics, and you will be required to monitor, ideate and optimise the strategy and results of the campaign - working closely with internal cross-functional teams and external partners, such as our digital agency, who will manage the campaign execution for DR campaigns.
- You will lead innovation across consumer journey, creative and media strategies, to inform

marketing strategies not just for your campaigns but for all campaigns run in the region.
- You will need to be a beacon for best practice execution for digital campaigns for both internal and external marketers.
- You will identify opportunities to drive the next phase of growth for the business, either by exploring new consumer segments, new media channels, new creative formats or new countries.

You:

- BA/BS degree or equivalent experience
- 4-6 years experience in strategy, comms planning, consumer marketing, and/or product/platform marketing.
- Experience in partner management or platform marketing is preferred. Understanding of telco, consumer electronics or digital content is a plus.
- Ability to influence at all levels and work effectively across functions and geographies. Lead non-hierarchical, multi-country, cross-functional working teams.
- Familiarity with digital campaign management and leading digital ad platforms.
- Project management experience. Track record of effectively delivering large-scale and/or multiple projects at one time in a fast-moving environment
- Technology/online industry experience, knowledge of online products and marketing techniques, and experience in working with agencies.
- Experience in partner marketing, working with gaming develops, carriers, OEMs and/or e-wallets.
- Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

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