Marketing Strategist

15 hours ago

Singapore RIKVIN PTE. LTD. Full time

**Roles & Responsibilities**:
We’re looking for a globally-minded Marketing Strategist who can bridge brands, creators, and cultures across Asia and Europe. You’ll execute cross-market influencer strategies that combine creative storytelling, data-driven insights, and local cultural fluency.

This is a rare hybrid of strategic marketing and creative execution — ideal for someone who speaks multiple languages, thrives in multicultural environments, and understands how global audiences connect with technology, lifestyle, and innovation.
- **Strategize Across Markets**:Execute marketing strategies across Asia and Europe that elevate brand visibility and cultural relevance.
- **Build Long-Term Partnerships**:Identify, negotiate, and manage partnerships with creators on TikTok, YouTube, and Instagram — ensuring strong brand fit and creative alignment.
- **Drive Creative Development**:Drive campaign ideation, content briefing, and script direction, translating product features into relatable, story-driven content.
- **Align Product & Messaging**:Collaborate with product and data teams to ensure influencer narratives reflect user insights and product positioning.
- **Manage Strategic Collaborations**:Oversee high-value sponsorships and brand activations with key partners, aligning marketing execution with business goals.
- **Optimize Through Insights**:Track and analyze campaign performance using analytics platforms such as Google Analytics, turning data into actionable improvements.

**Qualifications & Skills**:

- **Education**:Bachelor’s degree or above in Marketing, International Management, or Business.
- **Language Skills**:Professional fluency in English and basic proficiency in Korean and French are required for effective communication across Asian and European markets.

**Experience**:

- At least 2 years in marketing, brand partnerships, or digital campaigns, with exposure to both Asian and European markets.
- At least 2+ years of overseas studying or working experience in Europe, enabling nuanced understanding of local creator ecosystems, audience behavior, and cross-market brand storytelling.
- At least 1 year SEO experience, including keyword analysis, audience segmentation, and traffic performance tracking using Google Analytics or similar tools.
- Hands-on experience in visual content creation like videography, photography etc..
- Prior experience in AI, creative tech, or lifestyle brands.

**Mindset & Style**:

- A storyteller with strong analytical intuition.
- Comfortable switching between creative ideation and structured execution.
- Globally curious — someone who naturally blends Eastern and Western marketing sensibilities.

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