Product Manager, Skincare

Qui sommes-nous ?

Pierre Fabre est le 2ème laboratoire dermo-cosmétique mondial, le 2ème groupe pharmaceutique privé français et le leader des produits vendus hors prescription dans les pharmacies en France.

Son portefeuille compte plusieurs franchises médicales et marques internationales dont Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive et Pierre Fabre Oral Care.

Implanté depuis toujours en région Occitanie, fabricant plus de 95% de ses produits en France, le groupe emploie près de 10 000 collaborateurs dans le monde et distribue ses produits dans quelque 130 pays. Pierre Fabre est détenu à 86% par la Fondation Pierre Fabre, une fondation reconnue d’utilité publique, et secondairement par ses collaborateurs à travers un plan d’actionnariat salarié.

En 2021, Ecocert Environnement a évalué la démarche de responsabilité sociétale et environnementale du Groupe selon la norme ISO 26000 du développement durable et lui a attribué le niveau « Excellence ».

Pierre Fabre est reconnu comme l’un des « Meilleurs Employeurs du Monde 2021 » par Forbes. Notre groupe est classé dans le Top 6 de l’industrie cosmétique et dans le Top 7 de l’industrie pharmaceutique dans le monde. Nous sommes convaincus que notre engagement et notre passion font préserver notre indépendance et vivre notre raison d'être.

Votre mission

1. Product Strategy & Market Growth
- Formulate and validate marketing plans and strategies with the Country Marketing Director, ensuring alignment with HQ’s strategic vision (portfolio, distribution channels, product rationalization).
- Manage product commercialization, including portfolio selection, pricing strategy, and distribution channels with a focus on sell-in, sell-out, EBIT, and margin optimization.
- Ensure brand image consistency across marketing, merchandising, and communication tools.
- Share and align marketing plans at the regional level to drive cohesive brand execution.

2. Forecasting & Commercial Planning
- Assist in overseeing and managing demand forecasting in collaboration with commercial, supply chain, and finance teams.
- Analyze sales trends, consumer behavior, and inventory data to make strategic decisions that support brand profitability and sales growth.
- Update forecasts based on market demand, seasonality, and competitive movements.

3. Market Insights & Data-Driven Strategy
- Utilize data analytics, market research, and competitor intelligence to identify trends, pricing strategies, and growth opportunities.
- Conduct market trend analysis and competitive benchmarking to refine brand strategies.
- Generate reports using market data providers (Nielsen, Brand IQ, etc.) to analyze business performance and recommend strategic optimizations.

4. Tactical Campaigns & Brand Activation
- Develop and execute 360° marketing campaigns (digital, retail, influencer, and trade activations) to strengthen brand awareness and drive conversions.
- Lead offline marketing initiatives, collaborations, and sponsorships that align with brand objectives.
- Oversee loyalty programs focused on customer engagement and retention via EDM, SMS, and personalized marketing.
- Partner with research firms to conduct consumer surveys and brand health studies to refine marketing strategies.

5. Partnerships & Stakeholder Management
- Identify and cultivate strategic partnerships and sponsorships to expand brand reach.
- Work closely with internal cross-functional teams (sales, regulatory, medical, trade, digital) and external partners (KOLs, dermatologists, media agencies) to ensure successful brand execution.
- Manage relationships with external agencies for campaign execution, PR strategies, and digital engagement.

6. Performance Analysis & Continuous Improvement
- Define and monitor key performance indicators (KPIs) such as market share growth, sell-out performance, campaign ROI, and consumer engagement.
- Conduct post-campaign analyses to derive insights and optimize future marketing efforts.
- Compile best practices from local and regional skincare & haircare marketing initiatives and share insights to enhance execution strategies.

7. Ad-hoc Brand Initiatives & Special Projects
- Support the execution of oral care marketing initiatives and congresses when required.
- Attend and represent the brand at regional and global marketing meetings to drive best practice sharing and strategic alignment.

Key competencies and qualities:

- Minimum 6+ years of experience in brand management, marketing, or product management within the FMCG, beauty, or skincare industry.
- Experience in derma skincare is a strong advantage.
- Proven success in brand growth, campaign execution, and increasing market share.
- Strong knowledge of data-driven marketing, digital strategies, and consumer insights.
- Excellent cross-functional team leadership and stakeholder management skills.
- Strong analytical, commercial acumen, and strategic thinking capab