Executive/senior Executive, Marketing and Social Media Management

Capital College of The Arts, Management, and Technology (CCAMT) in Singapore is seeking a dynamic Senior Executive for Marketing and Social Media Management. This strategic role is central to elevating our brand presence, driving engagement across digital platforms, and supporting our institutional growth through innovative marketing initiatives.

**About Us**:Founded in 2013, CCAMT has grown to a comprehensive higher education institution offering courses across the arts, management, and technology. In 2020, we expanded our curriculum to reflect our diverse academic offerings and rebranded to our current name. We are partnered with UK’s University of Sunderland, and US’ Rochester Institute of Technology.

**Our Programs**:
We offer various programs, including:

- Certificate in Foundation Studies
- Diplomas and Advanced Diplomas in Arts Management, Design, Digital Design,
- Dance, Digital Entrepreneurship and eCommerce Management, Musical Theatre,
- Music Performance, and Visual Arts
- Advanced Diploma in Visual Arts (Photography and Digital Media)
- Master of Arts Education, Master of Arts Design, Master of Arts Visual Practice

**Key Responsibilities**
- Strategic Marketing Leadership _
- Develop and execute comprehensive marketing strategies to enhance CCAMT's brand, presence and market position
- Lead strategic marketing initiatives aligned with institutional goals and objectives
- Oversee brand consistency across all marketing channels and communications
- Manage marketing budget and analyze ROI on marketing investments
- Social Media Strategy & Management _
- Develop and implement strategic social media campaigns across Facebook, Instagram, LinkedIn, TikTok, WeChat, XiaoHongShu and emerging platforms
- Create engaging content calendars that align with marketing objectives and brand messaging
- Monitor social media analytics and optimize content strategy based on performance insights
- Manage social media crisis communications and maintain positive brand reputation
- Content Creation & Brand Management _
- Lead the creation of high-quality marketing collaterals including brochures, videos, infographics, and digital assets
- Ensure all marketing materials adhere to brand guidelines and maintain professional standards
- Coordinate with external vendors and agencies for specialized marketing projects
- Oversee video content production from concept to completion
- Capture original visual content through photography and videography at college events, classes, and activities to build comprehensive marketing content library
- Analytics Performance Management _
- Track and analyze marketing KPIs and social media metrics to measure campaign effectiveness
- Prepare comprehensive performance reports for senior management and COO
- Conduct competitive analysis and market research to inform strategic decisions
- Implement data-driven optimizations to improve marketing performance
- Cross-Departmental Collaboration _
- Provide strategic marketing support to academic and administrative departments
- Lead cross-functional marketing projects and initiatives
- Develop marketing templates and protocols for college-wide use
- Mentor junior marketing staff and coordinate team development activities

**Educational Qualification and Experience**

Required:

- Bachelor's degree in marketing, Communications, Digital Media, Business Administration, or related fields
- 3-5 years of progressive experience in marketing and social media management, preferably in education or professional services
- Proven track record in developing and executing successful marketing campaigns
- Experience in team leadership and cross-functional project management

Preferred:

- Advanced marketing certifications (Google Analytics, Facebook/Meta Blueprint, etc.)
- Experience in the higher education sector or creative industries
- Background in international marketing or multicultural audience engagement

**Skills and Competencies**
- Technical Skills _
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Expertise in social media management tools (Hootsuite, Buffer, native platform tools)
- Photography and basic videography skills with proficiency in photo/video editing software (Adobe Lightroom, Premiere Pro, or equivalent)
- Strong analytical skills with experience in Google Analytics, social media analytics, and marketing automation platforms
- Proficient in Google Workspace, Office 365, and project management tools
- Strategic Leadership Skills _
- Strategic thinking and ability to translate business objectives into marketing strategies
- Strong leadership and mentoring capabilities
- Excellent project management skills with ability to handle multiple initiatives simultaneously
- Data-driven decision making and performance optimization expertise
- Communication Interpersonal Skills _
- Exceptional written and verbal communication skills for diverse audiences
- Strong presentation skills for senior management report