Social Media

1 week ago


Singapore DADACONSULTANTS PTE. LTD. Full time

**Responsibilities**:
**Content & Social Media Strategy**:

- Develop and implement content strategies across major social platforms, including Xiaohongshu, to align with the brand’s voice and objectives.
- Create and publish high-quality, engaging content to strengthen community engagement and brand recognition.
- Monitor content performance, analyze engagement data, and continuously refine strategy for optimal impact.

**Digital Advertising & Growth Campaigns**:

- Manage overseas social media accounts (Instagram, Facebook, LinkedIn, TikTok, etc.) and execute data-driven paid ad campaigns.
- Plan, manage, and optimize ad spend and targeting strategies to achieve user acquisition and conversion goals.
- Utilize SEO/SEM and other digital marketing tools to increase organic traffic and visibility.

**App Growth & Data Analysis**:

- Lead app user growth initiatives across markets through multi-channel marketing approaches.
- Track and analyze key performance indicators (KPIs), prepare reports, and provide actionable insights to improve marketing ROI.
- Collaborate with internal stakeholders to align growth, branding, and campaign objectives.

**Job Requirements**:

- Bachelor’s degree in Marketing, Communications, or related discipline.
- At least 3 years of experience in social media management, performance marketing, or growth marketing.
- Proven experience in Xiaohongshu content operations with a strong grasp of platform trends
- Hands-on experience with overseas social advertising platforms (Meta Ads, TikTok Ads, LinkedIn Campaign Manager, etc.).
- Strong command of SEO/SEM and analytical tools such as Google Analytics or similar.
- Demonstrated experience in app user growth and data-driven marketing optimization.
- Excellent creative thinking, communication, and project management skills.

Licence Number: 18S9037

EA Registration Number: R23112003


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