Paid Social

Paid Social & Search Marketer
Seeking a highly motivated marketer who is well versed with both paid social and search marketing, with over 3+ years of experience. You will work closely with our co-founder & media-buying lead to come up with marketing strategies and funnels to sell our products.
Key Responsibilities
This Paid Social & Search marketer will be responsible for executing full-funnel marketing campaigns which may include the following:
Strategizing and mapping out the full funnel strategy, core target audience and primary marketing channels

Producing video and image ad creatives for Paid Social Media

Coming up with ideas and scripts for in-house or 3rd party UGC content creators to produce videos for

Working with video editors/graphic designers to produce quality video and image assets

Copywriting

Writing headlines, descriptions, captions for ads

Writing presell landing pages that narrow down and tailor the core marketing message to specific niches/groups of people

Campaign structure and setup

Coming up with campaign structures and adset targeting on Facebook or Google that make sense, according to the strategy

Ad management, budget optimization will be handled by an assistant

The Paid Social & Search marketer will be fully responsible for a product within the Hydragun product lineup. They will work closely with the other lead marketers within Hydragun to explore new channels, tactics and overall strategies to further grow the company’s revenue and reach.
Skills we’re looking for
Here’s a list of skill sets that we think the perfect ecommerce Paid Social & Search marketer should have. We understand that this specific role is not so common within Singapore but try to meet as many of these as possible.

Direct Response Marketing

Understanding of most popular traffic channels

Facebook/Instagram

Google

Search & Shopping

Display & Discovery

Youtube

**Others (nice to have)**: Tiktok, Taboola, Pinterest

Understanding of Full-Funnel Marketing Strategy

Top, Middle, Bottom of funnel

Various stages of customer awareness in the customer journey

Familiarity with popular Facebook ad formats

Images

Videos

Familiarity with direct response video formula

Expected to be able to give clear directions to video editors/graphic designer under your supervision

Industry Expertise

Ecommerce-related experience as a DTC marketer is preferred

Ideally as someone working in an agency, working for multiple brands and having broad exposure/experience

Other less relevant (but still relevant) experience

Dropshipping

Affiliate marketing

**Qualifications**:
3+ years of experience with digital marketing

Highly motivated, passionate, results-oriented

Fast worker, multi-tasker

Digital marketing in ecommerce is very fast-paced and will often require you to meet tight deadlines

Basic people management skills

Not expected to lead huge team but there will be several people under your lead

Strong communication skills

Strong command of the English language

You will be expected to do a fair bit of copywriting

Strong analytical skills

You will need to analyse and interpret data reported in the dashboard/ads manager, and draw conclusions/hypothesise the best course of action

Perseverance

Digital marketing is a 10/90 or 20/80 field - Most of the things you test will fail and the rate of success is very low

You will have to be able to accept failure on a regular basis and be willing to re-iterate on your ideas and marketing tactics/strategies constantly

Additional Information

Full-time role

This marketing position is one of the most crucial within the Hydragun organisation - therefore we have a strong preference for hiring within Singapore so that you can work more closely with our other two marketing leads to discuss strategy in a live setting

Nice-to-haves

Have work experience for D2C brand

Remote working experience

Self-starter. Have started personal projects and seen it to completion with relative success

Interest in Sports and Fitness

Our goal is to raise the overall talent density of our team. We are not just looking to plainly fill a role. The expectation is that you will have the freedom and autonomy to plan and execute what is necessary to get us results. And that you can do so without the need for someone to oversee your work.