Content Designer

Advertised on: 05 Sep 2024_
This role is hired under Mandai X, The Growth Accelerator of Mandai Wildlife Group.
-We live in a world where the delicate balance with nature has been disrupted. Reversing this trend will require a global effort of unprecedented speed and scale.
-An impossible task alone.
-Which is why we challenge ourselves to reach 1 billion consumers, as potential for change can only happen when many come together.
-And this is where Mandai X can make a difference. Working to influence changes in attitudes, decisions and behaviours.
-Leveraging off over 50 years of experience in inspiring people to value and protect nature as part of the Mandai Wildlife Group, our efforts will spark, catalyse and accelerate innovative ventures in completely new domains to drive growth and impact beyond boundaries. Eliminating the well-entrenched trade-offs faced between commercial, human and the planet’s well-being -- and blending everything together so that these usual conflicts faced are aligned.
-We will redefine what a better life means; and unleash humanity’s collective power to make this change through impactful ventures that enable and empower individuals and companies with everyday choices that not only help them, but also make the world a better place at the same time.
-Welcome to Mandai X.

**About The Product**:
A forward-thinking platform dedicated to enhancing the well-being of employees across diverse organizations. Our mission is to create happier, healthier work environments that foster productivity, engagement, and overall life satisfaction.

**Role Overview**:
As a Content Designer, you will play a pivotal role in curating, creating, and optimizing animal-themed content that enhances user engagement and supports employee well-being. You will work closely with cross-functional teams to ensure that the content is not only engaging but also aligns with our mission of driving positive change through impactful and ethical storytelling.

This role combines creative content creation with analytical and product management responsibilities, offering you the opportunity to innovate and make a tangible difference in a fast-paced environment.

**Job Duties and Responsibilities**:
**Content Strategy & Management**:

- Develop and execute a comprehensive content strategy that aligns with the platform’s goals and user needs
- Curate and manage a diverse range of animal-themed media (GIFs, videos, static images) from internal and external sources
- Organize and oversee content assets within the content management system, maintaining a content calendar to ensure a steady flow of high-quality, engaging materials
- Ensure all content aligns with ethical standards and promotes positive animal practices

Content Editing & Innovation:

- Edit curated high-quality photos and videos that resonate with users and deepen their connection with wildlife and nature
- Innovate new content formats, including short-form videos, articles, and interactive experiences, to enhance user engagement
- Conduct research to identify the most effective content for mood enhancement and stress reduction, collaborating with external experts for validation

User Experience & Performance Analysis:

- Analyze user engagement data using analytics tools (e.g., Heap Analytics) to refine and improve content offerings
- Conduct customer interviews and surveys to gather feedback on content effectiveness and implement insights into the content strategy
- Continuously improve content based on performance data to ensure it meets user needs and business objectives

Campaign Development & Collaboration:

- Design and execute conservation-themed campaigns that drive user engagement and support our CSR initiatives
- Collaborate with internal stakeholders, including product managers and developers, to seamlessly integrate content into the platform
- Partner with external photographers, videographers, and conservationists to source and develop high-quality content

**Job Requirements**:

- 3+ years of experience in visual content design for digital products
- Experience working for early-stage ventures or startups, informing and guiding the early versions of content development within a digital product
- Strong storytelling abilities, with a talent for crafting compelling narratives that engage and inspire audiences
- Familiarity with digital quality standards, including aspect ratios, file formats, and basic audio and color balancing
- Proficiency in visual content creation using design software (e.g., Adobe Premiere Pro, After Effects)
- Experience managing content within a DAM like Contentful or similar
- Good to Have: A current portfolio demonstrating ability to conceptualize creative concepts for video, motion graphics and animation

**Personal Qualities**:

- Passionate about animals with a deep understanding of wildlife content
- A team player with the ability to see the bigger picture and align content efforts with broader business goals
- S