Tiktok Shop Live Account Executive

4 days ago

Singapore LUCID SOCIAL MC Full time

Lucid is a fast-growing TikTok Shop Partner Agency, working with top brands to drive e-commerce sales through live commerce and short-form content. We are looking for a dynamic Account Manager to manage brand partnerships, oversee live commerce operations, and support our TikTok live streamers to maximize performance.

This role requires a mix of account management, campaign planning, and operational execution to ensure successful TikTok Shop activations.

Key Responsibilities:
1. Account & Client Management
- Act as the primary point of contact for brand clients, ensuring seamless communication and execution of TikTok Shop campaigns.
- Develop and maintain strong relationships with clients, understanding their business goals and aligning them with Lucid’s strategies.
- Provide regular reporting and performance analysis to clients, offering data-driven insights and recommendations.
- Work closely with TikTok’s internal team to stay updated on platform trends, new features, and best practices.

2. Live Commerce Strategy & Planning
- Develop and implement live commerce strategies to maximize sales performance on TikTok Shop.
- Work with brands to identify hero products, promotions, and key messaging for live streams.
- Analyze competitor live selling strategies and optimize Lucid’s approach accordingly.

3. TikTok Live Stream Management
- Assist and support streamers during live selling sessions, including troubleshooting technical issues and ensuring smooth execution.
- Provide real-time feedback and coaching to improve live performance, engagement, and conversion rates.
- Coordinate with brands to ensure timely product availability, pricing accuracy, and promotional details for each live session.
- Monitor and report on live stream metrics, making adjustments to improve results.

4. Live Selling Schedule & Talent Coordination
- Plan, manage, and optimize the TikTok Live selling calendar to ensure a consistent streaming schedule.
- Coordinate with streamers, brands, and internal teams to align on content themes, product highlights, and promotional events.
- Recruit, train, and onboard new live streamers to expand Lucid’s talent pool.
- Ensure streamers have the necessary resources, scripts, and training to succeed.

5. Performance Tracking & Optimization
- Monitor live selling KPIs, including conversion rates, viewer retention, and sales performance.
- Use data analytics tools to measure success and adjust strategies accordingly.
- Continuously experiment with new content formats, engagement tactics, and sales techniques to improve results.

Key Requirements:
Keen in account management, influencer marketing, e-commerce, or live commerce.
- Strong understanding of TikTok Shop and live-selling strategies.
- Experience managing clients, handling campaigns, and delivering performance reports.
- Ability to multitask, manage multiple projects, and work in a fast-paced environment.
- Strong communication skills to liaise with brands, streamers, and internal teams.
- Passion for social commerce, e-commerce, and digital marketing.
- Knowledge of TikTok analytics and e-commerce trends is a plus.

Why Join Us?
- Work with top brands and grow your expertise in TikTok live commerce.
- Be part of a fast-growing TikTok Shop Partner Agency.
- Competitive salary and growth opportunities.
- Fun and dynamic work environment with a passionate team.

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