Marketing Specialist

3 days ago

Singapore TATA CONSULTANCY SERVICES ASIA PACIFIC PTE. LTD. Full time

**About the Role**:
**Key Responsibilities**:
**Events & Sponsorships (Core Focus)**
- Plan and execute a range of high-impact in-person and virtual events, including CXO roundtables, sports events, thought leadership forums, client engagement sessions, and proprietary conferences.
- Manage third-party sponsorships — from evaluating relevance to overseeing execution, branding, and post-event ROI analysis.
- Drive end-to-end event logistics including vendor management, guest communications, speaker coordination, and on-site management.
- Work closely with business leaders to ensure events are strategically aligned to business goals and audience needs.

**Integrated Marketing Support**
- Support broader marketing campaigns including brand awareness, content-led thought leadership, and social/digital amplification.
- Collaborate with global and regional marketing teams to localize messaging and campaigns for maximum impact in Singapore and APAC.
- Coordinate the development and distribution of marketing assets — including invites, flyers, videos, presentations, post-event reports, and social content.
- Assist in internal marketing communications for leadership updates, success stories, and employee engagement campaigns.

**Stakeholder Management & Reporting**
- Partner with country heads, sales teams, and global marketing functions to identify marketing opportunities and measure impact.
- Track marketing performance through KPIs, event ROI, and stakeholder feedback.
- Maintain and manage budgets for events and sponsorships, ensuring alignment with overall marketing plans.

**Qualifications & Experience**:

- Around 4-7 years of experience in B2B marketing, preferably in the IT services, consulting, or enterprise technology industry.
- Proven experience in end-to-end event and sponsorship management.
- Exposure to integrated marketing including campaign execution, digital and content marketing is preferred.
- Strong project and stakeholder management skills.
- Excellent verbal and written communication.
- Experience working across cross-functional and geographically distributed teams.
- Creative thinker with strong attention to detail and ability to work in a fast-paced environment.

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